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The Real Business of Photography - Richard Weisgrau

The Real Business of Photography

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This honest, tell-all guide is written by one of the best-known players of the media photography business. Drawing from decades of experience as a working photographer and industry leader, the author defies popular business myths and trend-driven behavior by providing a fresh, common-sense approach to running a photography business. The essentials of running a photography business are covered-from setting a strategic vision to managing finances.

Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Strategic visioningp. 1
Stock or assignment?p. 13
Business planningp. 19
Financial managementp. 37
Market researchp. 63
Market positionp. 77
Productive promotionp. 91
Networking marketsp. 107
Sales managementp. 115
Sales techniquep. 125
Preparing the estimatep. 139
Closing the dealp. 157
Sales negotiatingp. 173
Getting paidp. 197
Table of Contents provided by Blackwell. All Rights Reserved.

ISBN: 9781581153507
ISBN-10: 1581153503
Audience: General
Format: Paperback
Language: English
Number Of Pages: 224
Published: 1st May 2004
Country of Publication: US
Dimensions (cm): 22.23 x 15.24  x 1.27
Weight (kg): 0.36