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The Pursuit of New Product Development : The Business Development Process - Marc Annacchino

The Pursuit of New Product Development

The Business Development Process

Hardcover Published: 1st December 2006
ISBN: 9780750679930
Number Of Pages: 536

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Product Development begins with an understanding of market needs, within a sound business model, a well-defined financial strategy, and well-thought-out strategic goals. This new book by industry-expert Marc Annacchino, will help the professional engineer, manager, marketer, and all others who must come together as a working team, to better understand their respective roles and responsibilities in that process. Today, speeding the right value proposition to the market can make all the difference between success and failure. With case examples, organizational analysis and project planning tools, this new book looks at that longer, organizational view of product development, and how that view can improve product development cycle times and better take advantage of new market opportunities. It will help the product development team better adapt to change and a dynamic market in today's global economy through product platform management, and do so rationally and reliably. And it will help product development professionals to look for hidden value in existing product lines as they plan for that change and growth ahead.
- Provides product development professionals with the concepts and tools for a more integrated, successful product development cycle
- Promotes a more coherent deployment of managers, engineers, marketers, and sales personnel to achieve results within market opportunity in terms of time, cost and performance.
- Shows how to better identify and target product value propositions in product line extensions and in securing new markets

The business objectivep. 1
The market opportunityp. 47
The business concept to the new productp. 101
The product and business planp. 155
Justifying a program - the accounting viewpointp. 191
Starting outp. 233
Executing the planp. 275
Manufacturing developmentp. 333
The prelaunch checklistp. 399
The product launchp. 439
The pursuit and product managementp. 457
Business development records formatp. 493
Table of Contents provided by Blackwell. All Rights Reserved.

ISBN: 9780750679930
ISBN-10: 075067993X
Audience: Professional
Format: Hardcover
Language: English
Number Of Pages: 536
Published: 1st December 2006
Publisher: Elsevier Science & Technology
Country of Publication: GB
Dimensions (cm): 26.0 x 18.4  x 3.0
Weight (kg): 1.14