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The Psychology of Media and Politics - George Comstock

The Psychology of Media and Politics

Hardcover

Published: 1st May 2005
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Research indicates that people discount their own opinions and experiences in favor of those of "experts" as espoused in the media. The framing of news coverage thus has a profound impact on public opinion, and political decision making as a response to public outcry. However, the choice of how to frame the news is typically made to solicit viewership and high ratings rather than to convey accurate and meaningful information. This book discusses why people discount their own opinions, how the media shapes the news, when this drives political decision making, and what the effect is on the future of society.
Issues addressed include:
* How powerful are the media in shaping political beliefs/judgment?
* How has this power changed in recent years?
* How does media influence voting behavior?
* To what extent do media opinions affect political decision making?
* Demonstrates the ways in which the media both constrain and facilitate democratic participation
* Provides insight into why individuals have varying levels of attention to and interest in politics
* Discusses such issues as political advertising, polls, debates, and journalists' pursuit of scandal
* Describes why only some Americans turn out to vote in prominent elections.
* Offers a model of personal- versus social-level influences that extends beyond politics into other important topic areas
* Brings together research and theories from the fields of Communication, Psychology, and Political Science
* Reviews hundreds of key sources, both historical and contemporary

"...a compendium of often interesting theories, studies, and typologies." --Stuart Fischoff for PsycCRITIQUES - Volume 51, Issue 46

Prefacep. v
Acknowledgmentsp. vii
Early Knowledge
Conventional Wisdomp. 3
The Third Personp. 3
The Evidencep. 3
Rationalityp. 6
Hindsightp. 8
Central Elementsp. 10
Conformityp. 12
Spiral of Silencep. 12
Major Dimensionsp. 12
Polls and News Coveragep. 14
Contingent Conditionsp. 15
Psychological Mechanismp. 16
Sherif, Asch, and Milgramp. 17
Paradigmsp. 18
Implementationp. 21
Outcomesp. 22
Personal Experiencep. 25
Political Socializationp. 26
Party Allegiancep. 27
Social Influencep. 28
Issue Votingp. 30
Three Propositionsp. 33
Necessary Correctionsp. 35
Ambiguitiesp. 36
Misapplicationp. 39
A Closer Lookp. 39
A Contrastp. 46
Aschp. 46
Sherifp. 49
A Difficult Casep. 51
Rethinking the Personalp. 54
Conceptualizationp. 55
Historical Changesp. 59
Journalistic Practicesp. 60
Psychological Processesp. 61
Our Intentionsp. 63
Press and Public
The New Mediap. 67
Three Factorsp. 68
First Thingsp. 72
Contemporary Mediap. 79
Logic of Televisionp. 80
Competition and Dissatisfactionp. 87
Hostile Mediap. 91
Collective to Individualp. 94
Horizonp. 96
The Goodsp. 99
Under the Magnifying Glassp. 99
Statusp. 100
Scandals and Misstepsp. 101
They're Off!p. 103
Sound Bitesp. 104
Biasp. 106
Civic Disenchantmentp. 108
On the Shelvesp. 110
Election Dayp. 112
Advertisingp. 114
Debatesp. 116
Narrative and Normalizationp. 119
Heterogeneous Facesp. 123
Our Modelp. 124
Dropoutsp. 126
Participantsp. 131
Republicansp. 132
Democratsp. 134
Independentsp. 137
Electoral Cyclep. 139
Regularityp. 139
The Unexpectedp. 143
Shifting Attentionp. 144
Nonvotingp. 145
Social Structurep. 146
Economics of Votingp. 153
Searching for Informationp. 155
Media and Votingp. 155
Commercials as Instructionp. 157
Issues and Debatesp. 161
Interest and Motivep. 162
The Collective Self
Using the Mediap. 169
Topics, Issues, Events, and Peoplep. 171
New Featuresp. 172
Priming the Keyp. 176
President, Media, and Publicp. 177
Anonymous Othersp. 181
What Others Thinkp. 185
Experiences of Othersp. 190
Collective Definitionsp. 190
News Values and Exemplarsp. 193
When Pocketbooks Countp. 196
Emotions and Surveillancep. 199
Dispositionp. 200
Habitp. 202
Rationalityp. 205
Primacy of the Mediap. 207
Beyond Politicsp. 217
Social Influencep. 219
Social Comparisonp. 221
Social Identityp. 222
Consumer Behaviorp. 227
Interpersonal Othersp. 229
Mediated Othersp. 232
Standardsp. 234
Fashionp. 236
Socializationp. 242
Genderp. 243
Aggressionp. 247
Self and Societyp. 254
Referencesp. 257
Epiloguep. 287
Author Indexp. 289
Subject Indexp. 299
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9780121835521
ISBN-10: 0121835529
Audience: Professional
Format: Hardcover
Language: English
Number Of Pages: 328
Published: 1st May 2005
Publisher: Elsevier Science Publishing Co Inc
Country of Publication: US
Dimensions (cm): 22.9 x 15.2  x 2.36
Weight (kg): 0.63