When Ronald Reagan invoked "a shining city on a hill" or George H. W. Bush "a thousand points of light," their words were engraved on the public's consciousness as signatures to their personal beliefs and a catalysts for political action. Such iconic phrases in presidential speeches are often the creation of presidential speechwriters, who are entrusted with framing a message consistent with each administration's broad goals and reflecting each president's personality and rhetorical skills.
This book takes a closer look at presidential speeches over the course of six administrations. Editors Michael Nelson and Russell Riley have brought together an outstanding team of academics and professional writers-including nine former speechwriters who worked for every president from Nixon to Clinton-to examine how the politics and crafting of presidential rhetoric serve the various roles of the presidency. They consider four types of speeches: convention acceptance speeches, inaugural addresses, state of the union addresses, and crisis and other landmark speeches that often rise out of unpredictable circumstances. Together, these scholars and writers enable readers to sort out the idiosyncratic from the institutional while gaining insider perspectives on the operating style and rhetorical manner of each of the six presidents.
The book is rich in character sketches-such as Jimmy Carter's attempt to tie his understanding of original sin to the practice of American politics--and brimming with insights into the internal dynamics of the White House, including tales of internecine bloodletting under Ronald Reagan. Most significant, these discussions help us better understand the contemporary presidency by revealing the enduring and evolving features of the institution, underscoring how the operating style and rhetorical manner of each president shapes the speechwriting process in the service of his broader policymaking goals.
These essays show not only how speechmaking has become a major presidential activity but also how speechwriters have become important political actors in their own right. They offer students and observers of the political scene a rare opportunity to consider the crafting of those utterances before weighing their effects.
"An important addition to the library of any researcher interested in the implications of democracy and oratory in the modern American presidency."--Rhetoric & Public Affairs
"A solid addition to the literature on presidential speechwriting for scholars seeking to understand how the sausage is made."--Congress & the Presidency
"Nelson and Riley's collection gives the reader an excellent critical analysis along with a behind-the-scenes look at those who craft the president's message as well as important insight into why modern presidents were successful or unsuccessful at communicating their message. . . . Students of history, public address, or politics will profit from this book as much as writers and scholars. Aspiring speechwriters will learn important lessons from those who have gone before them."--Presidential Studies Quarterly
"Offers insights into the relationships between presidents and their public discourse and clues about why some presidents use the bully pulpit more skillfully."--Karlyn Kohrs Campbell, coauthor of Deeds Done in Words: Presidential Rhetoric and the Genres of Governance
|Preface and Acknowledgments||p. vii|
|Speeches, Speechwriters, and the American Presidency||p. 1|
|The Acceptance Address: Presidential Speechwriting, 1932-2008||p. 27|
|Speechwriters on the Acceptance Address||p. 51|
|The Inaugural Address: Ceremony of Transitions||p. 87|
|Speechwriters on the Inaugural Address||p. 111|
|The State of the Union Address: Process, Politics, and Promotion||p. 147|
|Speechwriters on the State of the Union Address||p. 167|
|The Crisis Speech and Other Landmark Addresses: Managing Speechwriting and Decision Making||p. 206|
|Speechwriters on the Crisis Speech and Other Landmark Addresses||p. 235|
|Crafting the Rhetorical Presidency||p. 274|
|Table of Contents provided by Ingram. All Rights Reserved.|
Number Of Pages: 310
Published: 25th August 2010
Publisher: University Press of Kansas
Country of Publication: US
Dimensions (cm): 22.86 x 15.24 x 2.29
Weight (kg): 0.52