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The Presentation Secrets of Steve Jobs : How to Be Insanely Great in Front of Any Audience - Carmine Gallo

The Presentation Secrets of Steve Jobs

How to Be Insanely Great in Front of Any Audience

Hardcover Published: 11th September 2009
ISBN: 9780071636087
Number Of Pages: 256

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The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences." Cliff Atkinson, author of Beyond Bullet Points and The Activist Audience Apple CEO Steve Jobs's wildly popular presentations have set a new global gold standard--and now this step-by-step guide shows you exactly how to use his crowd-pleasing techniques in your own presentations. The Presentation Secrets of Steve Jobs is as close as you'll ever get to having the master presenter himself speak directly in your ear. Communications expert Carmine Gallo has studied and analyzed the very best of Jobs's performances, offering point-by-point examples, tried-and-true techniques, and proven presentation secrets that work every time. With this revolutionary approach, you'll be surprised at how easy it is to sell your ideas, share your enthusiasm, and wow your audience the Steve Jobs way. Watch Carmine Gallo describe how you can inspire, motivate, and lead your team to do "insanely great" things. "No other leader captures an audience like Steve Jobs does and, like no other book, The Presentation Secrets of Steve Jobs captures the formula Steve uses to enthrall audiences." Rob Enderle, The Enderle Group "Now you can learn from the best there is both Jobs and Gallo. No matter whether you are a novice presenter or a professional speaker like me, you will read and reread this book with the same enthusiasm that people bring to their iPods." David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave

About the Author

Carmine Gallo is the communications coach for the world's most admired global brands. A former anchor and correspondent for CNN and CBS, Gallo has addressed executives at Intel, Cisco, Google, Medtronic, Pfizer, and many others. Gallo writes "My Communications Coach," a regular column for Forbes.com. He has written several bestselling and award-winning books, including The Innovation Secrets of Steve Jobs. Gallo has been featured in The Wall Street Journal, The New York Times, Success magazine, and on CNBC. Gallo's latest book, The Power of Foursquare, reveals how innovative businesses around the world are leveraging new mobile marketing tools to attract and engage customers. Gallo, who lives in Pleasanton, California, with his wife and two daughters.

Acknowledgmentsp. vii
Prologue:How to be Insanely Great in Front of Any Audiencep. ix
Create the Historyp. 1
Plan in Analogp. 3
Answer the One Question That Matters Mostp. 15
Develop a Messianic Sense of Purposep. 27
Create Twitter-Like Headlinesp. 39
Draw a Road Mapp. 49
Introduce the Antagonistp. 63
Reveal the Conquering Herop. 75
Obey the Ten-Minute Rulep. 83
Deliver the Experiencep. 85
Channel Their Inner Zenp. 87
Dress Up Your Numbersp. 105
Use ôAmazingly Zippyö Wordsp. 113
Share the Stagep. 127
Stage Your Presentation with Propsp. 137
Reveal a ôHoly Shitö Momentp. 151
Schiller Learns from the Bestp. 161
Refine and Rehearsep. 165
Master Stage Presencep. 167
Make it Look Effortlessp. 179
Wear the Appropriate Constumep. 195
Toss the Scriptp. 199
Have Funp. 207
Encore:One More Thingp. 215
Notesp. 219
Indexp. 233
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9780071636087
ISBN-10: 0071636080
Series: Business Skills and Development
Audience: General
Format: Hardcover
Language: English
Number Of Pages: 256
Published: 11th September 2009
Publisher: McGraw-Hill Education - Europe
Country of Publication: US
Dimensions (cm): 21.0 x 14.0  x 2.0
Weight (kg): 0.44
Edition Number: 1