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The Preferred Provider's Handbook : Building A Successful Private Therapy Practice In The Managed Care Marketplace - William L. Poynter

The Preferred Provider's Handbook

Building A Successful Private Therapy Practice In The Managed Care Marketplace

Paperback Published: 16th June 1994
ISBN: 9780876307083
Number Of Pages: 184

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Included in this highly practical book are tips on how to:
-- Get accepted on the preferred psychotherapist provider lists of managed care organizations
-- Generate patient referrals once you are accepted on a panel of preferred providers
-- Retain active referral status over the long term
-- Zero in on the higher quality networks that produce higher income and have minimal legal risk
-- Break into the closed provider lists -- one of the most difficult but most important tasks confronting therapists

"A wake-up call for the office-based private psychotherapist who wants to know how (or whether) to compete for patient referrals from the private, managed mental health care sector". -- American Journal of Psychiatry

Prologue
Coming to Terms with Managed Carep. 1
The First Marketing Challenge: Finding Open Managed Care Panelsp. 13
Breaking into Closed Provider Listsp. 35
The Second Marketing Challenge: Referral Developmentp. 47
The Third Marketing Challenge: Retention on the Active Panelp. 61
Strategic Positioning: Targeting Your M.C.O. Partnersp. 79
Future Marketing: Near-Term Repositioningp. 101
The Impact of the American Health Security Actp. 113
Ego-Syntonic Marketingp. 123
Designing an M.C.O.-Targeted Marketing Planp. 131
Glossaryp. 155
Indexp. 163
Table of Contents provided by Blackwell. All Rights Reserved.

ISBN: 9780876307083
ISBN-10: 087630708X
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 184
Published: 16th June 1994
Publisher: Taylor & Francis Ltd
Country of Publication: US
Dimensions (cm): 24.13 x 19.05  x 1.91
Weight (kg): 0.34
Edition Number: 1

Earn 188 Qantas Points
on this Book