The Power of the Tale

Using Narratives for Organisational Success

By: Julie Allan, Gerard Fairtlough, Barbara Heinzen

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Hardcover | 5 March 2002 | Edition Number 1

At a Glance

Hardcover
320 Pages

Dimensions(cm)
23.41 x 15.46 x 2.28

Hardcover

$95.75

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" . . . I thoroughly endorse the book. . . Fairtlough is an excellent thinker." Napier Collyns "Takes Arie de Geus's thinking forward . . I have no hesitation in recommending it for publication." Gill Ringland "The most important aspect is the potential to legitimise the use of storytelling in a business environment . . and help management think outside the box." Arie de Geus Story-telling is one of the best ways for individuals, groups, organizations and societies to learn. Skill in story-telling and in other narrative activities allows us to understand complexity, live with uncertainty, communicate well and increase personal and organizational effectiveness. As organizations move away from old-fashioned command and control, they will increasingly need the bonds of shared stories, which create shared language, shared visions and shared values.

Industry Reviews

".... the approach allows management teams to think constructively, help personal development and can be used to explain complex issues." (People Management, 21 March 2002)

"?definitely a book to recommend to those with curiosity?" (Journal For The Association Management & Development (Organisations & People)

"?The Power of The Tale is itself full of entertaining stories. The authors hope you will be entertained by the stories they tell, because while stories will aid your organisation?s performance, they should also be fun!?" (Management Abstracts)

"?an interesting and thought-provoking book, which I am sure will encourage many to attempt the story-telling technique?" (Personnel Review, Vol.32, No.3, 2003)

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