The average household in the United States is enrolled in 14 loyalty programs, ranging from grocery stores and gas stations to airlines and hotels* – is your company getting their business?
A marketing and business development strategy behind some of today’s most popular companies, customer loyalty is increasingly becoming top of mind for cost-conscious consumers. Loyalty strategist Roger L. Brooks invites you to take part in the growing loyalty movement and shows you how to build a successful loyalty strategy following 10 essential steps. Brooks covers:
Ultimately, as you customize your own program, you’ll win long-term loyalty, create increased spending and generate greater profits!
*The 2009 Colloquy Loyalty Marketing Census
How do you take your business relationships with customers to the next level? How do you assure that your customer's become de facto members of your sales team? While customer loyalty is often thought of as elusive, Roger Brooks demystifies, educates and empowers you to fully unleash The Power of Loyalty. This book is for everyone who has ever served another human being. While it's impact will be significant in your business life, The Power of Loyalty, will transform the way you think of relationships. What are you waiting for? Buy this book and launch your "loyalty strategy" today!
Joseph Michelli, Ph.D., author of international bestseller The Starbucks Experience, The New Gold Standard and When Fish Fly
Loyalty strategies are quickly emerging in the marketplace. Roger Brooks demonstrates the dire need to think every piece of loyalty through including the significance of your underlining technology within your systems. The Power of Loyalty is a must read for anyone wanting to better position themselves in the loyalty space!
Dan Yienger, Vice President, Petroleum Sales, VeriFone
Roger Brooks is a leader in loyalty! He brings a passion and intelligence to this transformative field of marketing like none other. Technology and consumer behavior have coverged in ways which will forever alter retail lanscapes. Brooks lays out the fundamental strategies for winning in this new era of "intelligent retailing"
Greg Ehrlich, COO, Certified Oil Company
Loyal customers are the lifeblood of any organization. But inspiring true long-time loyalty is no easy feat. Roger Brooks strips away the complexities of loyalty programs and lays out 10 essential steps to building a successful, sustainable — and profitable — loyalty program. If you are ready to inspire and engage your customers at a new level, this is the book for you.
Erin Pressley, Editor in Chief, NACS Magazine (The Association of Convenience & Petroleum Retailing)
|Dedication and Acknowledgments||p. vii|
|Recognize That Loyalty Is All Around You; It's Everywhere Loyalty||p. 1|
|Know Your Customers; Treat Them Like They're Made of GOLD||p. 23|
|Loyalty Starts from the TOP||p. 48|
|Create Affinity: A Desire for Your Product, Brand, or Service||p. 68|
|Initiate Next-Generation Marketing: Loyalty Marketing||p. 88|
|Identify Your Customers||p. 111|
|Track Customer Spending Activity through Each and Every Touchpoint||p. 133|
|Motivate Behavior to Benefit Customer Relations and Your Profit Margin||p. 153|
|Reward Customer Performance by Offering Attractive Redemption Options||p. 173|
|Measure Results: You Can't Manage What You Don't Measure||p. 193|
|Epilogue: Initiating Your Loyalty Strategy||p. 203|
|My Starbucks Rewards||p. xxi|
|T.G.I. Friday's® Give Me More Stripes®||p. 22|
|Verizon Perks||p. 45|
|Certified Savings Program||p. 66|
|Nordstrom Fashion Rewards®||p. 87|
|BMO AIR MILES MasterCard||p. 109|
|Subway® Card Rewards Program||p. 129|
|Wegmans Shoppers Club||p. 131|
|ExtraCare CVS/pharmacy®||p. 142|
|Chase SapphireSM Credit Card||p. 167|
|Staples® Rewards||p. 188|
|Men's Wearhouse PERFECT FIT®||p. 191|
|ScoreCard® Rewards||p. 214|
|Table of Contents provided by Ingram. All Rights Reserved.|
Series: StartUp Series
Number Of Pages: 218
Published: 1st June 2010
Publisher: Entrepreneur Press
Country of Publication: US
Dimensions (cm): 20.3 x 12.7 x 1.91
Weight (kg): 0.32
Edition Number: 1