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The Power of Loyalty : 10 Essential Steps to Build a Successful Customer Loyalty Strategy - Entrepreneur Press

The Power of Loyalty

10 Essential Steps to Build a Successful Customer Loyalty Strategy

Hardcover Published: 16th June 2010
ISBN: 9781599183930
Number Of Pages: 218

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The average household in the United States is enrolled in 14 loyalty programs, ranging from grocery stores and gas stations to airlines and hotels* – is your company getting their business?

A marketing and business development strategy behind some of today’s most popular companies, customer loyalty is increasingly becoming top of mind for cost-conscious consumers. Loyalty strategist Roger L. Brooks invites you to take part in the growing loyalty movement and shows you how to build a successful loyalty strategy following 10 essential steps. Brooks covers:

  • The best practices and proven techniques from more than 12 customer loyalty leaders, including:
    • Chase
    • JetBlue
    • Verizon
    • Subway
    • Starbucks
    • Nordstrom
    • Wegmans
    • T.G.I. Friday’s
    • CVS/pharmacy
    • Bank of Montreal
    • Saks Fifth Avenue
    • Mens’ Wearhouse
  • A comprehensive 6-point initial launch plan
  • Strategy essentials including employee and company introductions to loyalty
  • Incorporating loyalty initiatives into your marketing plans and budgetst
  • How to create WOW factors to set your business apart from your competitors
  • Plus, get additional resources at thepowerofloyalty.com

Ultimately, as you customize your own program, you’ll win long-term loyalty, create increased spending and generate greater profits!
*The 2009 Colloquy Loyalty Marketing Census

How do you take your business relationships with customers to the next level? How do you assure that your customer's become de facto members of your sales team? While customer loyalty is often thought of as elusive, Roger Brooks demystifies, educates and empowers you to fully unleash The Power of Loyalty. This book is for everyone who has ever served another human being. While it's impact will be significant in your business life, The Power of Loyalty, will transform the way you think of relationships. What are you waiting for? Buy this book and launch your "loyalty strategy" today!
Joseph Michelli, Ph.D., author of international bestseller The Starbucks Experience, The New Gold Standard and When Fish Fly

Loyalty strategies are quickly emerging in the marketplace. Roger Brooks demonstrates the dire need to think every piece of loyalty through including the significance of your underlining technology within your systems. The Power of Loyalty is a must read for anyone wanting to better position themselves in the loyalty space!
Dan Yienger, Vice President, Petroleum Sales, VeriFone

Roger Brooks is a leader in loyalty! He brings a passion and intelligence to this transformative field of marketing like none other. Technology and consumer behavior have coverged in ways which will forever alter retail lanscapes. Brooks lays out the fundamental strategies for winning in this new era of "intelligent retailing"
Greg Ehrlich, COO, Certified Oil Company

Loyal customers are the lifeblood of any organization. But inspiring true long-time loyalty is no easy feat. Roger Brooks strips away the complexities of loyalty programs and lays out 10 essential steps to building a successful, sustainable — and profitable — loyalty program. If you are ready to inspire and engage your customers at a new level, this is the book for you.
Erin Pressley, Editor in Chief, NACS Magazine (The Association of Convenience & Petroleum Retailing)

Dedication and Acknowledgmentsp. vii
Prefacep. xii
Recognize That Loyalty Is All Around You; It's Everywhere Loyaltyp. 1
Know Your Customers; Treat Them Like They're Made of GOLDp. 23
Loyalty Starts from the TOPp. 48
Create Affinity: A Desire for Your Product, Brand, or Servicep. 68
Initiate Next-Generation Marketing: Loyalty Marketingp. 88
Identify Your Customersp. 111
Track Customer Spending Activity through Each and Every Touchpointp. 133
Motivate Behavior to Benefit Customer Relations and Your Profit Marginp. 153
Reward Customer Performance by Offering Attractive Redemption Optionsp. 173
Measure Results: You Can't Manage What You Don't Measurep. 193
Epilogue: Initiating Your Loyalty Strategyp. 203
Indexp. 216
Loyalty Profiles
My Starbucks Rewardsp. xxi
T.G.I. Friday's® Give Me More Stripes®p. 22
Verizon Perksp. 45
Certified Savings Programp. 66
Nordstrom Fashion Rewards®p. 87
BMO AIR MILES MasterCardp. 109
Subway® Card Rewards Programp. 129
Wegmans Shoppers Clubp. 131
ExtraCare CVS/pharmacy®p. 142
Saksfirstp. 147
Chase SapphireSM Credit Cardp. 167
Staples® Rewardsp. 188
Men's Wearhouse PERFECT FIT®p. 191
JetBlue-TrueBluep. 202
ScoreCard® Rewardsp. 214
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9781599183930
ISBN-10: 1599183935
Series: Startup
Audience: General
Format: Hardcover
Language: English
Number Of Pages: 218
Published: 16th June 2010
Publisher: Entrepreneur Press
Country of Publication: US
Dimensions (cm): 20.3 x 12.7  x 1.02
Weight (kg): 0.32
Edition Number: 1