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The Portable MBA in Economics : The Portable MBA Series - Philip K. Y. Young

The Portable MBA in Economics

The Portable MBA Series

Paperback Published: 30th March 1994
ISBN: 9780471595267
Number Of Pages: 304

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This essential addition to the acclaimed Portable MBA Series contains an important group of concepts and skills in order to understand the business environment along with a framework for making business decisions. Demonstrates how to assess economic news and apply this information to business forecasting and such problems as pricing product and whether to initiate a marketing campaign. Features an economic tool kit which explains economic indicators, the Federal Reserve's role, foreign trade and exchange rates, how to analyze demand for a product and pricing cost benefit evaluation. Includes numerous examples and case studies.

Business and Economics.

MACROECONOMICS.

Measuring Economic Activity.

The Business Cycle.

Producing Goods and Services.

Inflation and Unemployment.

Economic Lubricants.

A Borderless World.

MICROECONOMICS.

Understanding the Market Process.

Consumer Respnse.

Producer Response.

Putting It All Together.

Appendix.

Glossary.

Notes.

Index.

ISBN: 9780471595267
ISBN-10: 0471595268
Series: The Portable MBA Series
Audience: General
Format: Paperback
Language: English
Number Of Pages: 304
Published: 30th March 1994
Country of Publication: US
Dimensions (cm): 26.05 x 18.2  x 2.85
Weight (kg): 0.75
Edition Number: 1

Earn 158 Qantas Points
on this Book