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The Portable MBA in Economics : The Portable MBA Series - Philip K. Y. Young

The Portable MBA in Economics

The Portable MBA Series

Paperback Published: 30th March 1994
ISBN: 9780471595267
Number Of Pages: 304

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This essential addition to the acclaimed Portable MBA Series contains an important group of concepts and skills in order to understand the business environment along with a framework for making business decisions. Demonstrates how to assess economic news and apply this information to business forecasting and such problems as pricing product and whether to initiate a marketing campaign. Features an economic tool kit which explains economic indicators, the Federal Reserve's role, foreign trade and exchange rates, how to analyze demand for a product and pricing cost benefit evaluation. Includes numerous examples and case studies.

Business and Economics.


Measuring Economic Activity.

The Business Cycle.

Producing Goods and Services.

Inflation and Unemployment.

Economic Lubricants.

A Borderless World.


Understanding the Market Process.

Consumer Respnse.

Producer Response.

Putting It All Together.





ISBN: 9780471595267
ISBN-10: 0471595268
Series: The Portable MBA Series
Audience: General
Format: Paperback
Language: English
Number Of Pages: 304
Published: 30th March 1994
Country of Publication: US
Dimensions (cm): 26.05 x 18.2  x 2.85
Weight (kg): 0.75
Edition Number: 1

Earn 158 Qantas Points
on this Book