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The Politics of Marketing the Labour Party - Dominic Wring

The Politics of Marketing the Labour Party

Paperback

Published: 23rd November 2004
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Labour has been using marketing longer than is commonly realised. Leading figures like Morrison, Snowden, Webb, Gaitskell, Benn and Wilson were among those who recognised the importance of imagery and symbolism long before the time of Kinnock, Mandelson and Blair. Where there has been change is in the way advertising, public relations and most importantly market research experts increasingly came to dominate the way the party understood itself and society. The Politics of Marketing the Labour Party traces how Labour's political communication has developed since its birth and how the increasing use of marketing has contributed to the radical restructuring of both the organisation and its policies.

'Wring has pulled together in a concise and readable way the various twists and turns within the party as control passed back and forth between those who sought to 'sell' socialism by exploiting advertising and the news media and others who saw themselves as educationalists and were scornful of slick presentational techniques...a well-researched antidote to New Labour spin' - Nicholas Jones, Free Press

'Wring detects a prolonged tug-of-war between two traditions, the 'educationalist' and the marketing...Altogether a fascinating study which merits a wide audience.' - Eric Shaw, Parliamentary Affairs

Introduction : inside the political marketp. 1
To educate or persuade?p. 13
The challenge of symbolic communicationp. 25
Admass politicsp. 45
Selling the partyp. 64
Designer labourp. 81
Market research socialismp. 101
The new right ascendancyp. 118
Brand 'new' labour?p. 137
Conclusion : everything must gop. 161
Table of Contents provided by Blackwell. All Rights Reserved.

ISBN: 9780333689530
ISBN-10: 0333689534
Audience: General
Format: Paperback
Language: English
Number Of Pages: 262
Published: 23rd November 2004
Country of Publication: GB
Dimensions (cm): 21.59 x 13.97  x 1.47
Weight (kg): 0.32
Edition Number: 1