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The Politics of Marketing the Labour Party - Dominic Wring

The Politics of Marketing the Labour Party

Hardcover Published: 1st March 2005
ISBN: 9780333689523
Number Of Pages: 262
For Ages: 9+ years old

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The Labour Party has been using marketing longer than is commonly realized. Leading figures like Morrison, Snowden, Webb, Gaitskell, Benn and Wilson were among those who recognized the importance of imagery and symbolic communication long before the time of Kinnock, Mandelson and Blair. This book traces how the party's political campaigning has developed since its birth and how the increasing use of marketing contributed to the radical restructuring of both the organization and its policies.

Industry Reviews

'Wring has pulled together in a concise and readable way the various twists and turns within the party as control passed back and forth between those who sought to 'sell' socialism by exploiting advertising and the news media and others who saw themselves as educationalists and were scornful of slick presentational techniques...a well-researched antidote to New Labour spin' - Nicholas Jones, Free Press

'Wring detects a prolonged tug-of-war between two traditions, the 'educationalist' and the marketing...Altogether a fascinating study which merits a wide audience.' - Eric Shaw, Parliamentary Affairs

Preface and Acknowledgements
Introduction: Inside the Political Market
The Propaganda Age
To Educate or Persuade?
The Challenge of Symbolic Politics
The Media Age
Admass Politics
Selling the Party
Designer Labour
The Marketing Age
Marketing Research Socialism
The New Right Ascendancy
Brand New Labour?
Conclusions: The Marketing of Politics and the Politics of Marketing
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780333689523
ISBN-10: 0333689526
Audience: Professional
For Ages: 9+ years old
Format: Hardcover
Language: English
Number Of Pages: 262
Published: 1st March 2005
Publisher: Palgrave Macmillan
Country of Publication: GB
Dimensions (cm): 21.6 x 14.0  x 2.0
Weight (kg): 0.5
Edition Number: 1