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The Politics of Cultural Differences : Social Change and Voter Mobilization Strategies in the Post-New Deal Period - David C. Leege

The Politics of Cultural Differences

Social Change and Voter Mobilization Strategies in the Post-New Deal Period

Paperback Published: 1st September 2002
ISBN: 9780691091532
Number Of Pages: 304
For Ages: 22+ years old

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How did Republicans manage to hold the White House through much of the past half century even as the Democratic Party held the hearts of most American voters? The authors of this groundbreaking study argue that they did so by doing what Democrats have also excelled at: triggering psychological mechanisms that deepen cultural divisions in the other party's coalition, thereby leading many of its voters either to choose the opposing ticket or to stay home.

"The Politics of Cultural Differences" is the first book to develop and carefully test a general theory of cultural politics in the United States, one that offers a compelling new perspective on America's changing political order and political conflict in the post-New Deal period (1960-1996). David Leege, Kenneth Wald, Brian Krueger, and Paul Mueller move beyond existing scholarship by formulating a theory of campaign strategies that emphasizes cultural conflict regarding patriotism, race, gender, and religion. Drawing on National Election Studies data, they find that Republican politicians deployed powerful symbols (e.g., "tax and spend liberals") to channel targeted voters toward the minority party. And as partisanship approached parity in the 1990s, Democratic leaders proved as adept at deploying their own symbols, such as "a woman's right to choose," to disassemble the Republican coalition. A blend of sophisticated theory and advanced empirical tools, this book lays bare the cultural dimensions of American political life.

Winner of the 2005 Best Book on Religion and Politics, Religion and Politics Section of the American Political Science Association "The Politics of Cultural Differences provides a compelling account of American electoral politics, and of presidential campaigns specifically, over the last four decades of the twentieth century."--Robert A. Jackson, Social Forces

Figures and Tablesp. ix
Prefacep. xi
Cultural Theory and Recent American Politics
Anomalies of Post-New Deal Politicsp. 3
The Political Mobilization of Cultural Differencesp. 13
General Components of Cultural Theory in Political Conflictp. 39
Election Rituals, Ideological Movements, and Group Politicsp. 56
Psychological Mechanisms and Campaign Strategiesp. 83
Case Studies of the Political Mobilization of Cultural Differences
Cultural Strains in the New Deal Coalitionp. 101
A Methodology for Assessing Cultural Politicsp. 130
Keeping America Purposeful, Powerful, and Purep. 158
Race and the Transformation of the Contemporary Party Systemp. 179
Gender, Religion, and the Second Party Transformationp. 203
Cultural Politics: Some Conclusions and Practical Implicationsp. 252
Referencesp. 271
Indexp. 283
Table of Contents provided by Syndetics. All Rights Reserved.

ISBN: 9780691091532
ISBN-10: 0691091536
Audience: Tertiary; University or College
For Ages: 22+ years old
Format: Paperback
Language: English
Number Of Pages: 304
Published: 1st September 2002
Publisher: Princeton University Press
Country of Publication: US
Dimensions (cm): 23.32 x 16.2  x 1.65
Weight (kg): 0.44