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The Political Marketing Revolution : Transforming the Government of the Uk - Jennifer Lees-Marshment

The Political Marketing Revolution

Transforming the Government of the Uk

Paperback

Published: 1st June 2004
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This book shows how British politics is being transformed from a leadership-run system to one dictated by public needs and demands. No longer confined to party politics, organizations including the monarchy, the BBC, universities, local councils, charities and the Scottish Parliament are adopting the tools of market intelligence to understand their market needs and demands.The political marketing revolution raises many questions, such as whether the student or patient really does know best and can decide his own education and health care. The book calls for a debate about the movement of the British political system towards a market-orientation and a re-negotiation of the relationship between leaders and the market. While recognizing the need for political leaders to listen, this debate places some responsibilities on the political consumer, looking to create a new relationship that might work more effectively for both sides.

Political Marketing and the rise of the political consumer
Marketing representation: parties and elections
Marketing the monarchy
Marketing the media: the case of the BBC
Marketing charities
Marketing health
Marketing university education
Marketing Parliament: Westminster and the Scottish Parliament
Local government marketing
The Political Marketing Revolution
Bibliography
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780719063077
ISBN-10: 0719063078
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 256
Published: 1st June 2004
Country of Publication: GB
Dimensions (cm): 23.27 x 15.9  x 1.98
Weight (kg): 0.4