A diet that allows red wine, chocolate and the most delicious Italian food you can imagine? The Pioppi Plan offers just that, but so much more - lose weight, de-stress and live healthier and longer with this revolutionary new programme.
Pioppi itself, a small Italian village which is home to the healthiest, longest-living people in the world, offers secrets that have never before been shared- until now.
Based on five years of research and drawing on over 100 studies on Pioppi, Dr Aseem Malhotra, a trained cardiologist, has created a plan which is designed to provide readers with the joy and wellbeing of a Mediterranean lifestyle by making small 'marginal gains' over a 21-day period. Each little change the book encourages you to make will add up to weight lost and years gained, across eight key areas- diet, movement, sleep, stress management, sunshine, exercise, posture and social interaction.
This isn't a diet or lifestyle which requires saying 'no' to the things you love, nor exercising for hours upon end, but rather making simple, achievable and long-lasting changes.
About the Author
Dr Aseem Malhotra Described as an "inspiration" by Jamie Oliver, internationally renowned award winning Consultant Cardiologist Dr Aseem Malhotra has become one of the most influential and well-known health campaigners in the UK. He writes regularly in academic medical journals and print newspapers such as the Guardian, Telegraph and Daily Mail and is regularly seen on broadcast media in his campaign against sugar and highlighting the harms of too much medicine.
Dr Malhotra has been named alongside anti-obesity activists such as Michael Bloomberg and Michelle Obama and a few months ago he was featured in the New York Times on his co-production documentary film "The Big Fat Fix" which in July premiered in British parliament and was also subsequently screened in the European Parliament.
He is also Cardiologist advisor to the UK's National Obesity Forum. The Pioppi Diet is his first book.
Donal O'Neill is an Irish born, independent documentary filmmaker. A former international track and field athlete, Donal's passion for health and human perfomance resonates throughout his films. In 2015 he joined forces with British Cardiologist Dr Aseem Malhotra to make "The Big Fat Fix" (2016). World renowned Sports Scientist Prof Tim Noakes has hailed it as "the best health movie ever. "The Pioppi Diet", co-written with Dr Aseem Malhotra, is Donal's first book.
I am obsessed with The Pioppi Diet . . . I feel leaner, energised, definitely less bloated and more healthy. I genuinely feel like this is no longer a diet plan, it's just the way I eat -- Sara Cox
Eat your way to a healthy heart . . . I recommend Dr Malhotra's The Pioppi Diet, which examines the lifestyle of the Pioppi people in Italy who live long and healthy lives -- Sarah Stacey * Mail on Sunday *
The Pioppi Diet caused a storm in the health world . . . we even dubbed it the only diet book you'll ever need, thanks to its common-sense advice and myth busting approach * Get the Gloss *
This year's hottest diet plan * Prima *
This is not just a diet book; it's a healthcare manifesto * British Journal of General Practice *
A must-read for everyone, but especially for GPs who can make the most impact as they provide diet and lifestyle advice daily * The Pulse *
The real secret of the Med . . . Be prepared for everything you believe to be true about nutrition to be turned on its head. * The Daily Telegraph *
A myth-free guide to a healthier lifestyle * Eastern Eye *
Finally - a simple, science-backed guide to exactly what we should be putting on our plates for a long and healthy life * Get the Gloss *
Food for thought . . . if you want to live longer . . . a lifestyle phenomenon * Belfast Telegraph *
The secrets behind 'the world's healthiest village' * Daily Express *
A fearless and brilliant book that stands to dramatically improve the nation's health -- David Haslam * Chair of the National Obesity Forum and Chair of the Institute or Health and Care Excellence *
The book has the power to make millions of people healthier and happier. If we all adopted The Pioppi Diet we would quickly reverse the obesity epidemic and be able to sustain our National Health Service -- Andy Burnham * former Secretary of State for Health *
The 'world's healthiest village' thanks high-fat diets and daily wine for longer life * Country Life *
Pioppi . . . extols the virtues of diets rich in 'real foods' containing natural fats, extra virgin oil, eggs, greens, nuts * Daily Express *
Cut out white rice, pasta and sugar to reverse diabetes * Daily Express *
Revolutionary. It should be read by everyone -- Sir Richard Thompson * Past President of the Royal College of Physicians and personal physician to HRH Queen Elizabeth *
This book can help to clear up confusion about fats and oils, fads and fakes and gives a view on 'the epidemic of misinformation out there' * Desang Diabetes Magazine *