A ground-breaking exploration of our ignorance - informed by several exclusive studies across over 40 countries.
Do you eat too much sugar? Is violence in the world increasing or decreasing? What proportion of your country are Muslim? What does it cost to raise a child? How much do we need to save for retirement? How much tax do the rich pay?
When we estimate the answers to these fundamental questions that directly affect our lives, we tend to be vastly wrong, irrespective of how educated we are. This landmark book - informed by over ten exclusive major polling studies by IPSOS across 40 countries - asks why in the age of the internet, where information should be more accessible than ever, we remain so poorly informed.
Using the latest research into the media, decision science, heuristics, and emotional reasoning, Bobby Duffy examines why the populations of some countries seem better informed than others, and how we can address our ignorance of key public data and trends. An essential read for anyone who wants to be smarter and better informed, this fascinating book will transform the way you engage with the world.
About the Author
Bobby Duffy is Managing Director of the Ipsos MORI Social Research Institute and Global Director of Ipsos Social Research Institute. He leads a team of around 200 researchers across the World. He has been previously seconded to the British Prime Minister's Strategy Unit and to the Centre for Analysis of Social Exclusion (CASE) at the LSE. He is Visiting Senior Research Fellow at King's College London.
Mandatory reading. This mind-altering book show how most of us are badly deluded about the state of the world. * Steven Pinker, Johnstone Professor of Psychology, Harvard University, and author of Enlightenment Now *
Illuminating and important. Duffy has spent a decade finding the gaps between our perceptions and reality. The result is this fascinating study. * Dan Gardner - co-author of Superforecasting *
A superb and timely analysis of a genuine and growing threat to democratic debate. * Alastair Campbell - author and former Downing Street Press Secretary *
Simply indispensable. Marrying fascinating data with superb analysis, this is a unique book. * Matthew d'Ancona, Editor-in-Chief, Drugstore Culture, and author of Post-Truth *
A tour-de-force. Required reading for all engaged citizens of the world. * Dame Louise Casey - former senior British government official and former Deputy Director of Shelter *
A masterful overview of how our perceptions are repeatedly off the mark. Consequential and timely. * David Halpern - Chief Executive of the Behavioural Insights Team *
Interesting and well-informed. An invaluable guide. Duffy is a voice of calm reason amidst all our anxieties about a post-truth world. -- Lord David Willetts, former Conservative Party MP - Executive Chair of the Resolution Foundation
A great read that will help you get a better fix on reality. This book will help you understand why many of the things you think are probably wrong. * Hetan Shah, Executive Director, The Royal Statistical Society *
Fantastic: there are eye-opening and shocking statistics on every page. Perils of Perception may force you to reconsider your most deeply held views. * Jamie Bartlett - author of The People Vs Tech *
Eye-opening * Daily Business *
Fascinating -- Nick Butler * Financial Times *
Clear, balanced and cautious... [It] manages to be optimistic about the state of the world without being complacent about what still needs improvement. * Make Wealth History *
Number Of Pages: 304
Published: 6th September 2018
Publisher: Atlantic Books
Country of Publication: GB
Dimensions (cm): 19.8 x 12.9
Weight (kg): 0.47