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The PDMA ToolBook 1 for New Product Development : Product Development and Management ToolBooks - Paul Belliveau

The PDMA ToolBook 1 for New Product Development

By: Paul Belliveau (Editor), Abbie Griffin (Editor), Stephen Somermeyer (Editor)

Hardcover | 4 April 2002 | Edition Number 1

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Alle Stadien der Produktentwicklung - von der Idee ber Konzept, Design und Produktion bis hin zur Vermarktung und Wartung - werden in diesem Band zusammenfassend abgehandelt. Sie finden auch Hinweise zum Benchmarking des Entwicklungsprozesses und zum Management des Produktportfolios. Die Autoren sind Mitglieder der Product Development and Management Association (PDMA) und kommen von Unternehmen wie 3M, AT&T oder KPMG Peat Marwick.
Industry Reviews
"...authoritative book edited by respected authors...a worthwhile addition to the NPD field..." (R & D Management, Vol 33(4), 2003)

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