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The Patient Equation : The Precision Medicine Revolution in the Age of COVID-19 and Beyond - Glen de Vries

The Patient Equation

The Precision Medicine Revolution in the Age of COVID-19 and Beyond

By: Glen de Vries, Jeremy Blachman (As told to)

Hardcover | 2 September 2020 | Edition Number 1

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The Patient Equation presents the history and current state of data in biotech and health care, and then provides examples, insight, and strategy to explain how the world is dramatically changing for each of the key players in the system, and what executives need to understand in order to most successfully forge ahead. To illustrate this technology-driven transformation, the author will draw on the stories of businesses and individuals that are already making inroads — from his own cardiologist using data to impact the way he treats his patients; to a fertility-tracking bracelet changing the game for couples seeking to get pregnant; to the gamification of diagnosing Alzheimer’s Disease; to the work Medidata is doing in a trial with Memorial Sloan Kettering Cancer Center in New York City; to medication companion apps being deployed by the world’s biggest pharmaceutical companies; to crowdsourced treatment data through websites such as PatientsLikeMe; and much, much more.  For anyone who can’t afford to let the data revolution pass them by — or who wants to jump in head first, The Patient Equation promises to be a must-read that will have the potential to enlighten them about the future and change the course of their business.

Finding and applying the next great digital technologies in health care — to more effectively get the right treatments to the right patients at precisely the right time — is the biggest business challenge facing life sciences companies, medical providers, researchers, insurers, and policymakers. This is the book that will define that challenge, lay out the landscape, and give everyone along the patient journey — from prevention to diagnosis to treatment and beyond — a guide to understanding and thriving in this new, data-powered world. There are huge business advantages to being ahead of the curve here, to being faster and more accurate about iterating and delivering new treatments, to being able to effectively apply technology while still upholding the principles of traditional therapeutic medicine. The stories de Vries shares in the book, of successes and failures, of innovations and approaches, of breakthroughs that are happening now and strategies to achieve the next ones — coupled with practical business advice from the trenches — will light the way for executives, physicians, scientists, advocates, and patients, and make this book essential for anyone interested in the future of health care.

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