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The Out-of-Home Immersive Entertainment Frontier : Expanding Interactive Boundaries in Leisure Facilities - Kevin Williams

The Out-of-Home Immersive Entertainment Frontier

Expanding Interactive Boundaries in Leisure Facilities


Published: 28th May 2014
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7 to 10 business days
RRP $62.99

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Published: 2nd March 2017
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Digital Out of Home Entertainment is rather an arcane description for one of the fastest growing technology-sectors. These forms of interactive technology, often established on a 'pay per use' basis are transforming the customer experience in shops, cinemas, museums; almost any environment where consumers are congregating. Kevin Williams and Michael Mascioni's The Out-of-Home Immersive Entertainment Frontier provides a 'state of play' exploration of the successes, the emerging new applications and the strategies that inform them. The authors interviewed nearly 70 leading executives from many familiar organisations in every facet of the digital out-of-home entertainments industry. The result is an essential guide for entertainment executives as well as those involved in retailing, the hotel industry, mobile communications, museums and heritage.

'Kevin Williams and Michael Mascioni provide a masterful overview of digital out-of-home entertainment. Combining deep historical knowledge of pay-for-play amusement technology and business structures with penetrating expertise regarding current developments, the authors brilliantly answer three critical questions: What's really happening in the field today? What does it mean? Where is it going? I'm delighted to offer an enthusiastic five-star endorsement!' Marcus Webb, Chief Storytelling Officer, TEDMED 'A joyride into the past, present, and future of Out-Of-Home interactive entertainment. The historical backdrop, including ample wisdom from pioneers (such as Nolan Bushnell) provides a needed reference to separate the overhyped chaff this sector is known for, from the brainstorms that will form the attractions of the future. Strap on your HMD, damn the latency and motion blur, and prepare to voyage into the bold future of interactivity.' Eugene Jarvis, Raw Thrills Inc., USA '[This book] informs, inspires and provides a context for all business planning related to communications and consumer engagement. In providing a comprehensive history, status and the outlook for high-engagement media, the authors have left no stone unturned. The result is a clear picture of how visual engagement media got to its current state, but more important, it enables the readers' extrapolation to future directions and trends. ... This book is at the top of my recommended reading list. Give copies to your investors, management, colleagues, partners and prospects.' Lyle Bunn, independent analyst, advisor and educator in the digital place-based and enterprise media sectors 'What an interesting book ... belongs on the shelves of industry insiders, those who want to see the expansion of what we think of digital-out-of-home, and those who are trying to make it happen. ... What makes this book a worthy read is that those in the other verticals can gather a lot of insight for their own projects ... Is this worth putting on your bookshelf? I think so.' Paul Flanigan, Executive Director, Digital Screenmedia Association 'While there is no shortage of books written about coin-op entertainment, precious few are written from a professional's perspective. With the release of The Out-of-Home Immersive Entertainment Frontier [...], authors Kevin Williams and Michael Mascioni admirably fill that void.' Vending Times, vol. 54, no. 12, December 2014

Contents: Preface; Introduction; The structure of play; Collapse and re-emergence; Defining the sector; The drive for immersion; Social and cooperative; The convergence; Future trends; Conclusion; Reference; Index.

ISBN: 9781472426956
ISBN-10: 1472426959
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 216
Published: 28th May 2014
Publisher: Taylor & Francis Ltd
Country of Publication: GB
Dimensions (cm): 24.6 x 17.4  x 1.91
Weight (kg): 0.49
Edition Type: New edition