The Origins of Italian Fashion 1900-1945

By: Sofia Gnoli

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Paperback | 1 April 2014 | Edition Number 1

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An historical look at the history of early Italian fashion - from Futurists to flappers.

The Origins of Italian Fashion examines the history of Italian fashion from the beginning of the twentieth century, when the Lombard tailor Rosa Genoni created the first Italian fashion house independent from the prevailing French style, to World War II, when the Fascist regime co-opted fashion as a propaganda tool.

Illustrated with archive material from the designers and the earliest Italian fashion magazines, this book concentrates on the most important designers from the early years of Italian fashion. From Gabriella di Robilant, the Italian 'inventor' of sportswear fashion, to Salvatore Ferragamo and his famous orthopaedic shoes, to Elsa Schiaparelli, the first great protagonist of Italian style, these designers' influence continues to be felt today.

About the Author

Sofia Gnoli is a fashion historian and journalist. She teaches history of fashion at La Sapienza Universita di Roma and is the author of La donna, l'eleganza, il fascismo (2000), Moda & Teatro (2008) and Moda: Dalla nascita della haute couture a oggi (2012).

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