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The Organizational Complex : Architecture, Media, and Corporate Space - Reinhold Martin

The Organizational Complex

Architecture, Media, and Corporate Space

Paperback Published: 1st October 2005
ISBN: 9780262633260
Number Of Pages: 324
For Ages: 18+ years old

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The Organizational Complex is a historical and theoretical analysis of corporate architecture in the United States after the Second World War. Its title refers to the aesthetic and technological extension of the military-industrial complex, in which architecture, computers, and corporations formed a network of objects, images, and discourses that realigned social relations and transformed the postwar landscape.In-depth case studies of architect Eero Saarinen's work for General Motors, IBM, and Bell Laboratories and analyses of office buildings designed by Skidmore, Owings & Merrill trace the emergence of a systems-based model of organization in architecture, in which the modular curtain wall acts as both an organizational device and a carrier of the corporate image. Such an image--of the corporation as a flexible, integrated system--is seen to correspond with a "humanization" of corporate life, as corporations decentralize both spatially and administratively.Parallel analyses follow the assimilation of cybernetics into aesthetics in the writings of artist and visual theorist Gyorgy Kepes, as art merges with techno-science in the service of a dynamic new "pattern-seeing." Image and system thus converge in the organizational complex, while top-down power dissolves into networked, pattern-based control. Architecture, as one among many media technologies, supplies the patterns--images of organic integration designed to regulate new and unstable human-machine assemblages.

Industry Reviews

This is an excellent contribution to the field.

-Edward Robbins, The Architectural Review
The breadth of Martin's research...offers a contemporary rereading of mid-century corporate office building architecture...

-Ashley Schafer, Harvard Design Magazine * Reviews *
This is an excellent contribution to the field.

-Edward Robbins, The Architectural Review * Reviews *

Introductionp. 2
The Organizational Complexp. 14
Pattern-Seeingp. 42
The Physiognomy of the Officep. 80
Organic Stylep. 122
Computer Architecturesp. 156
The Topologies of Knowledgep. 182
Epilogue: Hallucinationsp. 212
Notesp. 232
Indexp. 290
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780262633260
ISBN-10: 0262633264
Series: The MIT Press
Audience: Professional
For Ages: 18+ years old
Format: Paperback
Language: English
Number Of Pages: 324
Published: 1st October 2005
Publisher: MIT Press Ltd
Country of Publication: US
Dimensions (cm): 24.13 x 16.51  x 1.91
Weight (kg): 0.66