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The Only Thing That Matters : Bringing the Power of the Customer into Your Business - Karl Albrecht

The Only Thing That Matters

Bringing the Power of the Customer into Your Business

Paperback Published: 26th May 1993
ISBN: 9780887306396
Number Of Pages: 256

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Total Commitment to the Customer:
The Only Way to Succeed in the Supercompetitive 1990s

In The Only Thing That Matters Karl Albrecht challenges American business to a commitment that will transform it to its very core. Albrecht's plan goes beyond lip service and simple cosmetic approaches to show the way to a radical bottom-up, top-down, total company commitment to the customer. His blueprint for success encompasses and explains the five critical challenges facing every business:
  • Finding the "Invisible Truth" about your customer
  • Creating new, long-term rules for the Game
  • Winning the hearts, minds, and hands of your people
  • Making all systems, policies, and procedures customer-friendly
  • Keeping score and leading the way

ISBN: 9780887306396
ISBN-10: 088730639X
Audience: Tertiary; University or College
Format: Paperback
Language: English
Number Of Pages: 256
Published: 26th May 1993
Publisher: HarperCollins Publishers Inc
Country of Publication: US
Dimensions (cm): 20.3 x 13.3  x 1.3
Weight (kg): 0.2