This multidisciplinary text is a comprehensive introduction to the central themes and background of the modern Games.
The text considers a range of topics including:
* the ancient Olympics
* the modern revival of the nineteenth century
* the development of the Games throughout the twentieth century.
* the media and the Olympics
* Olympic marketing and sponsorship
Complemented by a dedicated website offering access to unique archive and other document sources, this book aims brings its audience the best Olympic educational expertise available.