The Nordic Wave in Place Branding : Poetics, Practices, Politics - Cecilia Cassinger

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The Nordic Wave in Place Branding

Poetics, Practices, Politics

By: Cecilia Cassinger (Editor), Andrea Lucarelli (Editor), Szilvia Gyimothy (Editor)

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Hardcover | 7 November 2019

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The widespread international interest in the Nordic region and the mobility of Nordic brand imaginaries calls for more research into the global relevance of Nordic place branding practices. This book offers a timely attempt to unpack the specificity of the Nordic in regards to place branding by gathering different transdisciplinary accounts written by researchers in marketing, tourism, geography, communication, sociology, and political science.

Chapters are organized according to three themes of poetics, practices and politics, which deal with the construction, enactment and appropriation of the Nordic place brand and branding. The contributions consolidate Nordic place branding scholarship and its scientific engagement with processes of de-politicization, consensus making, collaboration and transparency. At the same time, Nordic ideals, policies and values offer a critical lens to explore hitherto unexplored issues in place branding such as feminism, post-colonialism, sustainability, and equality. Solidly grounded in contemporary geopolitical and sociocultural challenges within and beyond the Nordic region, The Nordic Wave in Place Branding will enhance theoretical, methodological and practitioner perspectives in in international place branding.

This timely book will be of interest to advanced students of branding and place management, as well as policy makers, regional developers and researchers within the fields of tourism, destination marketing, branding, and media and communication.

Contributors include: M. Andehn, L.P. Andersen, L.R. Bjorst, R.B. Broegaard, S. Brorstroem, S.H. Cassel, T. Chekalina, S. Degerhammar, J. Edlom, J. Eksell, A. Fjaellhed, M. Fuchs, U.P. Gad, A. Heith, O.H. Jorgensen, M. Kavaratzis, B. Kramvig, L.H. Larsen, D. Laven, F. Lindberg, L. Margaryan, M. Meldgaard, T. Nielsen, J. OEstberg, J.C. Pasgaard, C. Ren, K. Seppel, K. Simm, K. Simonsen, K. Tamm Hallstroem, P. Tammpuu, S. Taylor, K. Topso Larsen, P. Varley, A.M. Waade

Industry Reviews

'Surfing the Nordic wave allows readers to engage with a much-needed tide of fresh perspectives on place branding, moving through geographical scales and disciplines. Relying on engaged scholarship, the book will be of interest to a wider audience beyond the Nordic borders and particularly to those concerned with critical marketing and management, local and regional development, or urban policy and planning.'
--Chiara Rabbiosi, University of Padua, Italy

'Nordic ideas and values appear to have pervaded almost every aspect of life: politics, human relationships with the environment, lifestyle, design, cuisine, the arts ...nothing it seems has been untouched by the so-called ''Nordic wave''. The editors have carefully assembled a wealth of academics to unpack Nordic place branding, producing an end result of considerable breadth and depth in its scholarship.'
--Dominic Medway, Manchester Metropolitan University, UK

'As opposed to many handbooks on place branding, this book has the serious intent to address critical and complex questions, rather than just practical ones. At the same times it has successfully avoided the stereotype of the Nordic as a brand concept, or as a region with mythical qualities. That is as I see it, a hallmark of scholarly craftmanship.'
--Per Olof Berg, Stockholm University, Sweden

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