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The New Organizational Wealth : Managing and Measuring Knowledge-Based Assets - KARL ERIK SVEIBY

The New Organizational Wealth

Managing and Measuring Knowledge-Based Assets

Hardcover Published: 1st January 1997
ISBN: 9781576750148
Number Of Pages: 236

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New strategies for business success based on shifting the focus from information to knowledge
-- Fifty percent of the fastest-growing companies in the U.S. can be described as ""knowledge companies"" -- those that employ highly skilled, highly educated people who sell their knowledge rather than products
-- Provides tools for measuring intangible assets such as competent and creative employees, patents, brand names, and company reputation
-- Some archetypal knowledge companies are consultancy firms, advertising agencies, software companies, and architecture firms

Few of today's companies improve performance through knowledge or learning. This is because few managers understand how to make a business of knowledge. They focus on explicit knowledge -- information -- instead of implicit human knowledge. Investing in information technology instead of in people, they only know how to measure performance in money.

This ground-breaking book offers practical advice and rules of thumb for designing a business strategy that focuses on knowledge as an intangible asset. It begins by outlining the differences between information-focused strategies (such as adding chips to a manufacturer's product line) and knowledge-focused strategies (such as seeking returns in long term customer relationships, ideas and learning, and research and development). Measuring the knowledge-based assets of a company explains why, for example, Microsoft is valued at 40 times its worth on paper.

In eight chapters, Sveiby assembles a veritable toolbox of knowledge-based management techniques to enable managers to meet the new business challenges of the coming century.

The Era of the Knowledge Organizationp. 1
The New Wealth: Intangible Assetsp. 3
Tapping into the Limitless Resources of the Knowledge Erap. 19
What is Knowledge? What is Competence?p. 29
The Key Activity in Knowledge Organizations: Transferring Knowledgep. 40
Managing Intangible Assetsp. 51
The Four Power Players in the Knowledge Organizationp. 53
Keys to Developing and Utilizing Professional Competencep. 65
Building Internal Structure to Support Knowledge Transferp. 78
Improving Efficiency and Effectiveness through Internal Structurep. 95
Managing External Structures to Maximize Knowledge Assetsp. 108
Comparing Knowledge-Focused and Information-Focused Strategiesp. 129
Measuring Intangible Assetsp. 149
The State of the Art of Measuring Intangible Assetsp. 151
Measuring Competence, Internal Structure, and External Structurep. 163
Implementing Systems for Measuring Intangible Assetsp. 185
Notesp. 203
Referencesp. 206
Indexp. 211
About the Authorp. 219
Table of Contents provided by Blackwell. All Rights Reserved.

ISBN: 9781576750148
ISBN-10: 1576750140
Series: Agency/Distributed
Audience: General
Format: Hardcover
Language: English
Number Of Pages: 236
Published: 1st January 1997
Country of Publication: US
Dimensions (cm): 9.5 x 6.3  x 0.9
Weight (kg): 0.48