The New Fashion Rules

The most influential blogger on the scene takes us behind the glowing lights of the catwalk on an exclusive tour of everything you should know about the constantly evolving, ever shining world of fashion.

Who decides what we wear, how we dress, and the way we define ourselves? Do we decide our own take on style? Or is it our audience: the passer-by in the street, the person in front of us in the coffee queue, or our latest follower on Instagram? The truth is, the rules of fashion have changed.

The evolution of the internet has transformed the way fashion is produced, worn and consumed. Here you can discover all the insider secrets from superblogger Victoria Magrath so you can get one leap ahead of the fashion world. Find inspiration from the new diversity movement which embraces all shapes and sizes, relive the moment Cara Delevingne recorded a selfie on the catwalk and discover how internet sensations like Instagram and ASOS are changing the landscape of fashion permanently.

These are the new rules of fashion. Follow these rules and cultivate your own identity so that no one decides what you wear but you.

About the Author

Victoria Magrath is the creator and author of the award-winning fashion, travel and beauty blog, Inthefrow. Victoria established her blog in 2012 as she was completing her PhD at the University of Manchester on the impact of e-commerce on consumers’ behaviour, following her role there as a Fashion Retailing lecturer. Within the six years of her blogging career, Victoria has won seven awards including the UK’s Best Fashion Blog of 2017.

Victoria has been the face of Hugo Boss’s AW17 campaign and Ted Baker’s Christmas 2017 campaign. In 2017 Victoria became a Beauty Ambassador for L’Oreal Paris, starring in the Princes Trust campaign to champion confidence in young people. In 2018 Victoria became a regular fashion columnist for Glamour magazine and launched her first collection collaboration with luxury leather goods brand Strathberry. This is her first book.