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The Neuro Revolution : How Brain Science Is Changing Our World - Zack Lynch

The Neuro Revolution

How Brain Science Is Changing Our World

By: Zack Lynch, Byron Laursen (As told to)

Paperback Published: 9th November 2010
ISBN: 9780312654887
Number Of Pages: 257

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Neurotechnology---brain imaging and other new tools for both understanding and influencing our brains---is accelerating the pace of change almost everywhere, from financial markets to law enforcement to politics to advertising and marketing, artistic expression, warfare, and even religious belief. The Neuro Revolution introduces you to the brilliant people leading this worldwide transformation for a unique insider’s glimpse into the startling future now appearing at our doorstep. From foolproof lie detectors to sure-fire investment strategies to super-enhanced religious and aesthetic experiences, the insights and revelations within The Neuro Revolution will foster wonder, debate, and in some cases consternation. Above all, though, they need to be understood by those who will be most affected---all of us.

Introduction: Into a Narrow Tunnelp. 1
Time's Telescopep. 7
The Witness on Your Shouldersp. 19
Marketing to the Mindp. 47
Finance with Feelingsp. 74
Trustp. 97
Do You See What I Hear?p. 114
Where Is God?p. 133
Fighting Neurowarfarep. 153
Perception Shiftp. 181
Our Emerging Neurosocietyp. 202
Epiloguep. 211
Acknowledgmentsp. 223
Notesp. 225
Bibliographyp. 229
Indexp. 239
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9780312654887
ISBN-10: 031265488X
Series: St Martins Press
Audience: General
Format: Paperback
Language: English
Number Of Pages: 257
Published: 9th November 2010
Publisher: Griffin Publishing
Country of Publication: US
Dimensions (cm): 22.6 x 15.2  x 1.8
Weight (kg): 0.5
Edition Number: 1