The Network Economy Strategy, Structure and Management

By: Ard-Pieter de Man

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Paperback | 1 January 2006

At a Glance

Paperback
208 Pages

Dimensions(cm)
23.4 x 15.6 x 1.4

Paperback

$110.50

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With an ever increasing number of relationships between different companies, overseeing a portfolio of strategic alliances has become one of the most challenging tasks for managers. Indeed, the network, rather than the individual firm, has become the most relevant and effective form of organization in the economy. By integrating the most recent academic literature with practical new insights, this book develops a framework that will help both managers and academics to understand the intricate workings of the network economy.

Industry Reviews

'Professor De Man's The Network Economy is a well-written treatise about alliance management, corporate strategy, and organization. . . The book is profusely filled with apt examples and clear illustrations. It is highly recommended for managers and academics who strive to understand the intricate workings of the network economy.' -- Fei Zhang, Communication Research Trends
'The book is well written with a logical structure and discusses relevant themes. The author starts with a discussion on the network economy, then offers a strategic perspective at the levels of the network and company, and subsequently proceeds to thematic chapters on network competition and process.' -- Niina Nummela, International Journal of Entrepreneurship & Innovation
'Professor Ard-Pieter de Man's new book, The Network Economy, is a substantial contribution to the literature on alliance management and, more importantly, an important contribution to the literature on corporate strategy and organization. His analysis is sound, his examples and illustrations, illuminating and the import of his work, profound.' -- William T. Lundberg, The Association of Strategic Alliance Professionals, Inc., US
'This is an exceptionally well-written and readable book that provides a fascinating insight into this increasingly important subject for the world economy. Professor de Man has not only successfully produced a comprehensive overview and analysis of the diverse literature on networks, but has also contributed a wealth of original commentary. Each element is placed within a logical framework that forms the structure of the book, such that the reader is always aware of the context of any particular detail. The content is a good balance between the theoretical and the practical, meaning this contribution will be of major value to both academic and business audiences.' -- Peter Thurlby, Alliance Management, GlaxoSmithKline

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