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The Nature and Origins of Mass Opinion

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Hardcover | 25 January 1993

At a Glance

Hardcover
384 Pages

Dimensions(cm)
22.86 x 15.24 x 2.54

Hardcover

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In this 1992 book John Zaller develops a comprehensive theory to explain how people acquire political information from elites and the mass media and convert it into political preferences. Using numerous specific examples, Zaller applies this theory to the dynamics of public opinion on a broad range of subjects, including domestic and foreign policy, trust in government, racial equality, and presidential approval, as well as voting behaviour in U.S. House, Senate, and presidential elections. The thoery is constructed from four basic premises. The first is that individuals differ substantially in their attention to politics and therefore in their exposure to elite sources of political information. The second is that people react critically to political communication only to the extent that they are knowledgeable about political affairs. The third is that people rarely have fixed attitudes on specific issues; rather, they construct 'preference statements' on the fly as they confront each issue raised. The fourth is that, in constructing these statements, people make the greatest use of ideas that are, for various reasons, the most immediately salient to them. Zaller emphasizes the role of political elites in establishing the terms of political discourse in the mass media and the powerful effect of this framing of issues on the dynamics of mass opinion on any given issue over time.

Industry Reviews

'Zaller's volume is a giant step forward int he development of a systematic understanding of the dynamics of public opinion ... This is a splendid contribution.' Philip E. Converse, Center for Advanced Study in the Behavioural Sciences 'A model of what social science can be at its finest, The Nature and Origins of Mass Opinion reshapes the field in ways that will reverberate throughout the study of public opinion, elections, and the relationship between elites and the mass public for decades.' John Aldrich, Duke University 'Zaller's book is the most significant contribution to the scientific study of public opinion in alomost three decades.' Larry Bartels, Princeton University

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You Can Find This Book In

Non-Fiction Sociology & Anthropology Sociology Social Research & Statistics Psychology Social Psychology Politics & Government Political Control & Freedoms Public Opinion & Polls

List of tables and figures
Preface
Introduction: the fragmented state of opinion research
Information, predispositions, and opinion
How citizens acquire information and convert it into public opinion
Coming to terms with response instability
Making it up as you go along
The mainstream and polarization effects
Basic processes of 'attitude change'
Tests of the one-message model
Two-sided information flows
Information flow and electoral choice
Evaluating the model and looking toward future research
Epilogue: the question of elite domination of public opinion
Measures appendix
References
Index
Table of Contents provided by Publisher. All Rights Reserved.

The Nature and Origins of Mass Opinion

At a Glance

Hardcover

Industry Reviews

Shipping

How to return your order

Defective items

You Can Find This Book In

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