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The Native Leisure Class : Consumption and Cultural Creativity in the Andes - Rudi Colloredo-Mansfeld

The Native Leisure Class

Consumption and Cultural Creativity in the Andes

Paperback

Published: 1st January 1999
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In the Andean city of Otavalo, Ecuador, a cultural renaissance is now taking place against a backdrop of fading farming traditions, transnational migration, and an influx of new consumer goods. Recently, Otavalenos have transformed their textile trade into a prosperous tourist industry, exporting colorful weavings around the world.
Tracing the connections among newly invented craft traditions, social networks, and consumption patterns, Rudi Colloredo-Mansfeld highlights the way ethnic identities and class cultures materialize in a sensual world that includes luxurious woven belts, powerful stereos, and garlic roasted "cuyes" (guinea pigs). Yet this case reaches beyond the Andes. He shows how local and global interactions intensify the cultural expression of the world's emerging "native middle classes," at times leaving behind those unable to afford the new trappings of indigenous identity.
Colloredo-Mansfeld also comments on his experiences working as an artist in Otavalo. His drawings, along with numerous photographs, animate this engaging study in economic anthropology.

List of Illustrations
Preface
Prologue: Andean Livelihoods in a Global Economy
Affluence, Consumption, and Cultural Improvisation
Outsider's Wealth: Race and Advancement, 1930-94
"Useless Things": Subsistence Ethics and Native Identity
Otavalo's Transnational Archipelago
The Artisan as Consumer: Commercial Faja-Weaving
The Native Leisure Class
Epilogue: Consumption and Cultural Concentration in the Andes
References
Cited Index
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780226113951
ISBN-10: 0226113957
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 266
Published: 1st January 1999
Publisher: The University of Chicago Press
Country of Publication: US
Dimensions (cm): 23.5 x 15.24  x 1.91
Weight (kg): 0.39
Edition Number: 2