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The Myths of Innovation : OREILLY - Scott Berkun

The Myths of Innovation


Paperback Published: 14th September 2010
ISBN: 9781449389628
Number Of Pages: 225

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In this new paperback edition of the classic bestseller, you'll be taken on a hilarious, fast-paced ride through the history of ideas. Author Scott Berkun will show you how to transcend the false stories that many business experts, scientists, and much of pop culture foolishly use to guide their thinking about how ideas change the world. With four new chapters on putting the ideas in the book to work, updated references and over 50 corrections and improvements, now is the time to get past the myths, and change the world.

You'll have fun while you learn:

  • Where ideas come from
  • The true history of history
  • Why most people don't like ideas
  • How great managers make ideas thrive
  • The importance of problem finding
  • The simple plan (new for paperback)

Since its initial publication, this classic bestseller has been discussed on NPR, MSNBC, CNBC, and at Yale University, MIT, Carnegie Mellon University, Microsoft, Apple, Intel, Google, Amazon.com, and other major media, corporations, and universities around the world. It has changed the way thousands of leaders and creators understand the world. Now in an updated and expanded paperback edition, it's a fantastic time to explore or rediscover this powerful view of the world of ideas.

"Sets us free to try and change the world." --Guy Kawasaki, Author of Art of The Start

"Small, simple, powerful: an innovative book about innovation." --Don Norman, author of Design of Everyday Things

"Insightful, inspiring, evocative, and just plain fun to read. It's totally great." --John Seely Brown, Former Director, Xerox Palo Alto Research Center (PARC)

"Methodically and entertainingly dismantling the cliches that surround the process of innovation." --Scott Rosenberg, author of Dreaming in Code; cofounder of Salon.com

"Will inspire you to come up with breakthrough ideas of your own." --Alan Cooper, Father of Visual Basic and author of The Inmates are Running the Asylum

"Brimming with insights and historical examples, Berkun's book not only debunks widely held myths about innovation, it also points the ways toward making your new ideas stick." --Tom Kelley, GM, IDEO; author of The Ten Faces of Innovation

Commitment to research accuracyp. xiii
Preface for the paperback editionp. xv
The myth of epiphanyp. 1
We understand the history of innovationp. 17
There is a method for innovationp. 35
People love new ideasp. 53
The lone inventorp. 69
Good ideas are hard to findp. 83
Your boss knows more about innovation than youp. 97
The best ideas winp. 111
Problems and solutionsp. 127
Innovation is always goodp. 139
Epilogue: Beyond hype and historyp. 153
Creative thinking hacksp. 167
How to pitch an ideap. 175
How to stay motivatedp. 187
Appendix: Research and recommendationsp. 193
Photo creditsp. 205
Acknowledgmentsp. 207
How to help this book: A request from the authorp. 211
About the authorp. 213
Indexp. 215
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9781449389628
ISBN-10: 1449389627
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 225
Published: 14th September 2010
Country of Publication: US
Dimensions (cm): 21.34 x 13.72  x 1.78
Weight (kg): 0.34