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The Music Business and Recording Industry - Geoffrey P. Hull

The Music Business and Recording Industry

Hardcover Published: 9th November 2010
ISBN: 9780415875608
Number Of Pages: 370

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The Music Business and Recording Industry is a comprehensive textbook focused on the three income streams in the music industry: music publishing, live entertainment, and recordings. The book provides a sound foundation for understanding key issues, while presenting the latest research in the field. It covers the changes in the industry brought about by the "digital" age, such as changing methods of distributing and accessing music and new approaches in marketing with the Internet and mobile applications. New developments in copyright law are also examined, along with the global and regional differences in the music business. This new edition includes a number of pedagogical features: key concepts outlined at the beginning of each chapter D.I.Y. activities promoting a more interactive, hands-on experience internet activities that use web resources to enhance the understanding of how things run in the music business case studies with specific instances of how real people have succeeded in the music business. questions to consider at the end of each chapter a running glossary throughout each chapter, as well as a full glossary at the end of the book a Companion Website including instructor and student resources. As new methods of distribution change, new revenue sources are created, and the industry evolves, this book sets the economic and historical framework for understanding where the business has been and where it is going. In doing so, it not only describes the state of the music industry, but explains why things are the way they are.

1. The Entertainment Industry and the Music Business 2. Understanding the Music and Recording Business 3. Copyright Basics in the Music Business 4. Music Copyrights 5. Sound Recording Copyrights 6. Music Publishing -- The First Stream 7. Live Entertainment -- The Second Stream 8. Recordings -- The Main Stream 9. The A & R Function 10. The Production Function 11. The Marketing Function: Product and Price 12. The Marketing Function: Promotion and Place 13. The Global Music and Recording Business Glossary of Terms Appendix: Internet Resources Index

ISBN: 9780415875608
ISBN-10: 0415875609
Audience: Professional
Format: Hardcover
Language: English
Number Of Pages: 370
Published: 9th November 2010
Country of Publication: GB
Dimensions (cm): 25.4 x 18.03  x 2.29
Weight (kg): 0.84
Edition Number: 3
Edition Type: New edition