Sometimes life behind the screen is not as rosy as it seems... For fans of Zoe Foster-Blake and Liane Moriarty, The Mummy Bloggers is the feisty, fast-paced and funny debut novel from Mamamia's entertainment editor Holly Wainwright.
'The freshest, funniest new voice in fiction since Liane Moriarty.' Mia Freedman
Meet three Mummy Bloggers - each of them followed, idolised, imitated, taunted and trolled online.
Elle Campbell is a glossy, lycra-clad mum with washboard abs, a ten-year plan and a secret past. Abi Black has quit sugar, moved to the country and is homeschooling her kids. Leisel Adams slogs away at her office job each day before rushing home, steeped in guilt, to spend precious moments with her kids before bedtime. All three share a label that they simultaneously relish and loathe-mummy blogger. And the connections don't stop there . . .
When all three women are nominated for a prestigious blogging award with a hefty cash prize, the scene is set for a brutal and often hilarious battle for hearts, minds-and clicks. As the awards night gets closer, their lies get bigger, their stunts get crazier - and some mistakes from the past become harder and harder to hide.
The Mummy Bloggers is a sharp and funny look at power of social media and the women behind the likes, shares and filters.
About the Author
Holly Wainwright is a former-Mancunian Sydneysider who came to Australia as a footloose traveller more than 20 years ago. Since then, Holly has had a long career as a journalist and editor, originally in travel and celebrity magazines and now online. She's been working in digital media for three years, most recently as Head of Entertainment at Mamamia. She also hosts a parenting podcast, has two small children, lives by the ocean and wishes there were four more hours in every day.