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The Money Primary : The New Politics of the Early Presidential Nomination Process - Michael J. Goff

The Money Primary

The New Politics of the Early Presidential Nomination Process

Hardcover Published: 23rd April 2004
ISBN: 9780742535671
Number Of Pages: 203

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The race that's run before the one for President - that's the money primary. But more than money must be acquired in the early campaign for President. What's often just as important in securing candidate viability and success is the media coverage garnered during this time, since this is frequently the first decisive test of a candidate's presidential strength. The election years of 1988 and 2000 stand out among recent presidential nomination campaigns because they were two elections in which both major parties had open nomination contests. In this book, Michael J. Goff looks at the pre-candidacy and early candidacy periods of each of these election cycles and the decisive impact that the money primary had on both. His study confirms the pivotal importance of money and media coverage in a successful nomination bid and suggests the advent of yet a new period in the ever-evolving system of presidential selection. Visit our website for sample chapters!

Most observers of presidential elections in the United States know that the ability to raise campaign funds has a direct bearing on the ability to get elected. But how many people understand how early the money chase has to begin? Michael Goff's, The Money Primary makes an important contribution to our understanding of the role of money in politics by showing how fund-raising plays a critical role in defining the field of candidates long before primary voters can have their voices heard. Anyone whohas wondered what it really takes to be a viable candidate for the nomination would benefit from reading The Money Primary. -- Lawrence Noble, executive director, Center for Responsive Politics
This is a very thoughtful, readable analysis of early presidential campaigning as well as a welcome update concerning early money and media attention. . . . Recommended. * CHOICE *
As front-loading and ever-increasing dependence on campaign cash redefine the nature and length of presidential campaigning, Michael Goff has presented a solid first attempt at explaining how presidential candidates maneuver themselves to positions of competitiveness in the early days of presidential elections. The Money Primary is a good piece of preliminary research into an area of increasing importance. Goff's conclusions, particularly that campaign finance reforms have counterintuitively made primaries less democratic, are challenging and evidently correct. * Presidential Studies Quarterly *
The year before the presidential election has become a private referendum in which the wealthiest Americans substantially pre-select and pre-determine who our next President will be. Roughly ninety percent of maximum contributions to candidates are given the year before the election, and the hottest candidate in the check-writing sweepstakes is deemed 'worthy' by the major media via hundreds of news stories and the crowning buzzword, 'momentum.' All others are dubbed losers before the first votes are cast in Iowa and New Hampshire. Michael Goff's important new book, The Money Primary, examines how the early presidential nomination process has become distorted, and what it means for our democracy. -- Charles Lewis, author of The Buying of the President 2004 and executive director of the Center for Public Integrity
Most observers of presidential elections in the United States know that the ability to raise campaign funds has a direct bearing on the ability to get elected. But how many people understand how early the money chase has to begin? Michael Goff's, The Money Primary makes an important contribution to our understanding of the role of money in politics by showing how fund-raising plays a critical role in defining the field of candidates long before primary voters can have their voices heard. Anyone who has wondered what it really takes to be a viable candidate for the nomination would benefit from reading The Money Primary. -- Lawrence Noble, executive director, Center for Responsive Politics

List of tables
List of online appendices
Preface
Acknowledgments
Introductionp. 1
"The money primary" in the early presidential nomination processp. 3
The early presidential nomination campaign and presidential campaign finance in the political science literaturep. 15
Research plan and methodology for examining "the money primary"p. 33
The cases of 1988 and 2000 : the two all non-incumbent presidential nomination races of the post-reform erap. 41
Early campaign fund-raising success and candidate viabilityp. 87
Media coverage of campaign fund-raising success and candidate viabilityp. 143
"The money primary" and presidential selectionp. 175
Afterword : new directions of presidential nomination reformp. 185
Bibliographyp. 189
Indexp. 197
About the authorp. 203
Table of Contents provided by Blackwell. All Rights Reserved.

ISBN: 9780742535671
ISBN-10: 0742535673
Audience: General
Format: Hardcover
Language: English
Number Of Pages: 203
Published: 23rd April 2004
Country of Publication: US
Dimensions (cm): 22.91 x 15.19  x 1.75
Weight (kg): 0.5