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The Mirror Makers : A History of American Advertising and Its Creators :  A History of American Advertising and Its Creators - Stephen Fox

The Mirror Makers : A History of American Advertising and Its Creators

A History of American Advertising and Its Creators

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Stephen Fox explores the consistently cyclical nature of advertising from its beginning. A substantial new introduction updates this lively, anecdotal history of advertising into the mid-1990s.

"Arguably the best general history of advertising." -- New York Times Review of Books. "A fascinating account." -- Andrew Hacker, New York Times Book Review (front-page review)

Introduction to the 1997 Edition
Preface to the 1984 Editionp. 5
Acknowledgmentsp. 7
Glossary of Abbreviationsp. 11
Advertising Prehistory: The Nineteenth Centuryp. 13
The Age of Laskerp. 40
High Tide and Green Grass: The Twentiesp. 78
Depression and Reformp. 118
The Second Boomp. 172
The Creative Revolutionp. 218
Real Reform: New Images in the Mirrorp. 272
The 1970s: The Cycle Never Stopsp. 314
The Ten Largest Agencies in U.S. Billings, 1945-1995p. 331
Manuscript Collectionsp. 335
Abbreviations of Sourcesp. 337
Chapter Notesp. 338
Indexp. 373
Table of Contents provided by Blackwell. All Rights Reserved.

ISBN: 9780252066597
ISBN-10: 0252066596
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 416
Published: July 1997
Country of Publication: US
Dimensions (cm): 23.5 x 15.3  x 2.8
Weight (kg): 0.58