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The Media We Deserve : Underachievement in the Fourth Estate - David Salter

The Media We Deserve

Underachievement in the Fourth Estate


Published: 1st August 2007
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The Media We Deserve is about the major entities of the Australian media, their roles and influence in our lives, and the issues of journalistic practice that shape their content.

The nation is fortunate to have media that are generally competent and occasionally very good indeed. But the print and broadcast material that we consume every day can also be perverse, shallow, illogical, infuriatingly opportunistic, crassly commercial, insufferably pretentious and rarely witty.

David Salter tries to untangle and make sense of the contradictions. Our media tend to deal in prefabricated versions of reality – false assumptions of habitual values rather than open-minded observation. It's a unique form of media-manufactured mediocrity.

About the Author

David Salter has been one of Australia's most prominent independent journalists and television producers. He was Executive Producer of ABC-TV's Media Watch program, and writes regularly on media affairs for The Australian.



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The Media We Deserve

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(3 of 3 customers found this review helpful)


An insight into how media works


from Murray Bridge South Australia

About Me Bookworm

Verified Buyer


  • Deserves Multiple Readings
  • Easy To Understand
  • Informative
  • Inspirational
  • Relevant
  • Well Written


    Best Uses

    • Older Readers
    • Reference

    Comments about The Media We Deserve:

    This is a book that exposes the media as it really is, it discusses who really runs the media and the agendas that are presented by various media. A fantastic book for people who are curious about the way the media works in Australia.

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    Forword by Stuart Littlemore QC vii
    Author's note xiii
    1. Introduction: Why the media matter p. 1
    2. Welcome to the bazaar p. 17
    3. The rules of the game p. 37
    4. More news than you can use p. 58
    5. ABC Part 1: Subverting Aunty p. 76
    6. Celebrity and the cult of the by-line p. 95
    7. Media Watch: Quis custodiet ipsos custodes? p.111
    8. Is there anybody out there p.127
    9. Dirt cheap p.143
    10. Mogul morality and the public interest p.158
    11. Bias binding p.175
    12. The Bunyip Blowhard p.193
    13. Culture clash: Jocks v. Jetes p.210
    14. The space between the worlds p.226
    15. ABC Part II: Issues of governance p.238
    16. Urgers, coat-tuggers and touts p.256
    17. The self-regulation myth p.274
    18. Afterword p.289
    Acknoweldgements p.298
    Index p.300
    Table of Contents provided by Melbourne University Press. All Rights Reserved.

    ISBN: 9780522854206
    ISBN-10: 0522854206
    Audience: Professional
    Format: Paperback
    Language: English
    Number Of Pages: 304
    Published: 1st August 2007
    Publisher: Melbourne University Press
    Country of Publication: AU
    Dimensions (cm): 23.2 x 15.4  x 2.4
    Weight (kg): 0.438
    Edition Number: 1