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The Media Industries and their Markets : Quantitative Analyses - Patrick-Yves Badillo

The Media Industries and their Markets

Quantitative Analyses

Hardcover Published: 17th September 2010
ISBN: 9780230277700
Number Of Pages: 231

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This book looks at quantitative studies on media markets, examining economic environment, supply and concentration in the media, and demand. It presents the most recent econometric research on the media and their markets, and provides insights on media enterprises, such as, corporate strategy, marketing and advertizing.

List of Figuresp. vii
List of Tablesp. ix
Acknowledgementsp. xi
Notes on the Contributorsp. xii
Forewordp. xiv
Introductionp. 1
Impediments to a Global Information Societyp. 14
Transformation of Internet-based Companies' Business Models: Ten Years after the Dot.com Burstp. 26
The Management of a Hybrid Broadcasting Model: Reconciling Public and Commercial Interestsp. 49
The Dynamics of Media Business Models: Innovation, Versioning and Blended Mediap. 64
The Dynamics of Media Concentration: The American Experiencep. 87
Measuring Media Concentration for the Purposes of Ensuring Pluralism and Diversityp. 108
Concentration in the French Press Industry: Quantitative Analysisp. 125
The Effects of Competition on the Profitability of European Television Channelsp. 141
Preference for Flat-Rate Media Access Fees: A Behavioural Economics Interpretationp. 155
Explaining Prices Paid for Television Ad Time: the Purchasing Profile Modelp. 171
Advertising Media Strategies in the Film Industryp. 195
Demand for Movies in Europe and the Effects of Multiplex Diffusionp. 207
Quantitative Analyses of the Media Industries and of Their Markets: Concluding Commentsp. 220
Indexp. 226
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9780230277700
ISBN-10: 0230277705
Series: Applied Econometrics Association Series
Audience: Professional
Format: Hardcover
Language: English
Number Of Pages: 231
Published: 17th September 2010
Publisher: Palgrave Macmillan
Country of Publication: GB
Dimensions (cm): 21.6 x 14.0  x 2.03
Weight (kg): 0.41
Edition Number: 1