Booktopia has been placed into Voluntary Administration. Orders have been temporarily suspended, whilst the process for the recapitalisation of Booktopia and/or sale of its business is completed, following which services may be re-established. All enquiries from creditors, including customers with outstanding gift cards and orders and placed prior to 3 July 2024, please visit https://www.mcgrathnicol.com/creditors/booktopia-group/
Add free shipping to your order with these great books
The Media Handbook : 8th Edition - A Complete Guide to Advertising Media Selection, Planning, Research, and Buying - Helen Katz

The Media Handbook

8th Edition - A Complete Guide to Advertising Media Selection, Planning, Research, and Buying

By: Helen Katz

Paperback | 7 July 2022 | Edition Number 8

At a Glance

FREE SHIPPING

Paperback


RRP $124.00

$100.90

19%OFF

or 4 interest-free payments of $25.23 with

 or 
In Stock and Aims to ship next day
The eighth edition of The Media Handbook continues to provide a practical introduction to the media planning and buying processes.

Starting with the broader context in which media planning occurs, including a basic understanding of competitive spending and target audiences, the book takes readers through the fundamentals of each media channel, leading to the creation of a media plan. Throughout, concepts and calculations are clearly explained. This new edition reflects the changes in how people consume media today with:
  • a new chapter on how audiences are defined and created
  • reorganization of the media channel chapters to cover planning and buying together
  • expanded coverage of digital formats in all channels
  • added discussion of measurement
  • completely updated data and examples.
The Media Handbook, Eighth Edition is the ideal text for courses in media planning and buying in advertising/communication departments.

Supplemental online resources for both students and instructors are also available. For students, there is a list of key media associations and chapter overviews. To assist in their course preparation, instructors will find lecture slides, sample test questions, and new sample media planning exercise scenarios with accompanying practice spreadsheets. These resources are available at www.routledge.com/9780367775568, under Support Material.

About the Author

Helen Katz is Executive Vice President, Research, at Publicis Media. She has an extensive professional background in media research and has taught advertising and media planning at Michigan State University, DePaul University, and the University of Illinois.

More in Sales & Marketing Advertising

Advertising and Promotion ISE : 13th Edition - George E. Belch

RRP $159.95

$130.75

18%
OFF
Advertising : Principles and Practice - Sandra Moriarty

RRP $166.05

$142.35

14%
OFF
The Advertising Effect : How to Change Behaviour - Adam Ferrier

RRP $44.95

$29.95

33%
OFF
Brand Elevation : Lessons in Ueber-Branding - Wolfgang Schaefer

FREE SHIPPING

RRP $70.50

$55.35

21%
OFF