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The Media Equation : How People Treat Computers, Television, and New Media like Real People and Places - Byron Reeves

The Media Equation

How People Treat Computers, Television, and New Media like Real People and Places

Paperback

Published: 13th May 1998
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$50.90

According to popular wisdom, humans never relate to a computer or a television program in the same way they relate to another human being. Or do they? The psychological and sociological complexities of the relationship could be greater than you think. In an extraordinary revision of received wisdom, Byron Reeves and Clifford Nass demonstrate convincingly in The Media Equation that interactions with computers, television, and new communication technologies are identical to real social relationships and to the navigation of real physical spaces. Using everyday language, the authors explain their novel ideas in a way that will engage general readers with an interest in cutting-edge research at the intersection of psychology, communication and computer technology. The result is an accessible summary of exciting ideas for modern times. As Bill Gates says, '(they) ... have shown us some amazing things'.

"The best book on this topic..." Speech Technology

Introduction
The media equation
Media and Manners
Politeness
Interpersonal distance
Flattery
Judging others and ourselves
Media and Personality
Personality of characters
Personality of interfaces
Imitating a personality
Media and emotion
Good versus bad
Negativity
Arousal
Media and Social Roles
Specialists
Teammates
Gender
Voices
Source orientation
Media and Form
Image size
Fidelity
Synchrony
Motion
Scene changes
Subliminal images
Final Words: 23
Conclusions about the media equation
References
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9781575860534
ISBN-10: 1575860538
Series: CSLI Lecture Notes S
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 323
Published: 13th May 1998
Publisher: CTR FOR THE STUDY OF LANG
Country of Publication: US
Dimensions (cm): 22.9 x 15.2  x 1.7
Weight (kg): 0.46
Edition Type: New edition