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The McGraw-Hill 36-Hour Course - Online Marketing : McGraw-Hill 36-Hour Courses - Lorrie Thomas

The McGraw-Hill 36-Hour Course - Online Marketing

McGraw-Hill 36-Hour Courses

Paperback Published: 28th December 2010
ISBN: 9780071743860
Number Of Pages: 272

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A crash course on the most dynamic marketing platform today!

Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships.

The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to harnessing the power of the Web for your marketing goals. It begins with planning and building a website and then provides in-depth coverage of essential online marketing tools and techniques, such as:

  • Content marketing and blogging
  • Social media marketing
  • Web analytics
  • Search Engine Optimization (SEO )
  • E-mail marketing
  • Online Public Relations
  • Earn a Certificate of Achievement Through A Free OnlineExamination!

The McGraw-Hill 36 Hour Course: Online Marketing spells it all out in easy-to-understand terms and actionable steps. You're already on your way to Web marketing mastery!

Prefacep. ix
Acknowledgmentsp. xi
Introductionp. xiii
Building an Online Marketing Foundationp. 1
Planning the Websitep. 19
Building the Websitep. 35
Content Marketingp. 53
Bloggingp. 71
Social Media Marketingp. 99
Web Analyticsp. 119
Search Engine Optimizationp. 137
Online Advertising/Search Engine Marketingp. 157
E-Mail Marketingp. 173
Online Public Relationsp. 193
Managing Multitasking Web Marketingp. 211
Answer Keyp. 233
Indexp. 245
Instructions for Accessing Online Final Examp. 255
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9780071743860
ISBN-10: 0071743863
Series: McGraw-Hill 36-Hour Courses
Audience: Tertiary; University or College
Format: Paperback
Language: English
Number Of Pages: 272
Published: 28th December 2010
Publisher: McGraw-Hill Education - Europe
Country of Publication: US
Dimensions (cm): 22.7 x 15.2  x 1.3
Weight (kg): 0.34
Edition Number: 1