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The Marketing of the President : Political Marketing as Campaign Strategy - B.I. Newman

The Marketing of the President

Political Marketing as Campaign Strategy

Paperback

Published: 1st February 1994
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Using the 1992 presidential election as a case study, this book reveals how the American political process has been transformed by the use of marketing techniques. The author addresses issues of serious concern to the health of the political process including the role of polling, direct mail and television advertising. This is the first comprehensive account of the influence of marketing in a presidential election campaign.

The Evolution of Marketing in Politics
The New Political Campaign Technology
The Shifting Winds of Politics
The Powers That Be
The Marketing Campaign
Voter Segmentation
Candidate Positioning
Strategy Formulation and Implementation
The Future of Political Marketing
Dial-in-Democracy
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9780803951389
ISBN-10: 0803951388
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 164
Published: 1st February 1994
Country of Publication: US
Dimensions (cm): 22.91 x 15.37  x 1.3
Weight (kg): 0.27