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The Market Structure of Sports - Gerald W. Scully

The Market Structure of Sports

Paperback

Published: 1st January 1994
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Through a detailed economic assessment of the current business of professional sports and prospects for the future in the United States, Scully examines the factors that determine players' salaries; management practices and franchise values; and long-term, short-term, and corporate ownership. Scully shows, for example, that while the economic growth of the last two decades was fueled primarily by sales of television rights, the broadcast market has become saturated and teams will have to look elsewhere for income in the 1990s.
This book offers technical insights that will interest business economists and professionals in sports management.

Introduction
The Economics of Sports Leagues
The Players' Market
The Structure of Player Salary
The Distribution of Player Earnings
The Market for Sports Franchises
Of Winners and Losers: Momentum in Sports
Reputational Capital and the Sale of Franchises
Profits, Capital Appreciation, and the Duration of Ownership
The Market for Coaching Talent
Managerial Performance and Tenure
Does Firing the Manager Improve Club Performance?
Notes
Index
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780226743950
ISBN-10: 0226743950
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 214
Published: 1st January 1994
Publisher: The University of Chicago Press
Country of Publication: US
Dimensions (cm): 21.5 x 14.0  x 1.91
Weight (kg): 0.3