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The Management of Tourism - Lesley Pender

The Management of Tourism

By: Lesley Pender (Editor), Richard Sharpley (Editor)

Paperback Published: 1st November 2004
ISBN: 9780761940227
Number Of Pages: 384

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The Management of Tourism considers and applies management concepts, philosophies and practices to the business of tourism. The book goes beyond a conceptual discussion of tourism, to cover management perspectives both in operational and strategic terms. It has been written to provide students with an understanding of the fundamental business management aspects of tourism, together with the specific techniques required for successful management of the variety of tourism businesses.

The text places the management of tourism in a structured framework, ordered around four principal themes:

- Managing the Tourism System

- Managing Tourism Businesses

- Managing Tourism in its Environment

- Contemporary Issues in Tourism Management

Each chapter is written by an acknowledged subject specialist, and highlights current challenges and appropriate management responses to its particular arena. At the same time, each chapter also includes an illustrative case study, and provides suggestions for further reading that offers a more general perspective.

Managing the Tourism System
Introduction
The Accommodation Sector: Managing for Quality
Airlines, Airports and International Aviation
Tour Operations Management
Managing Tourism Distribution
Managing Tourism Businesses
Human Resource Management in Tourism
Marketing Management for Tourism
Strategy for Tourism
Managing Finance for Tourism
The Law and Tourism
Managing Tourism in Its Environment
Managing Urban Tourism
Managing the Countryside for Tourism
A Governance Perspective
Managing Tourism for Development
Site and Visitor Management at Natural Attractions
Contemporary Issues in Tourism Management
The Role of Government in the Management of Tourism
The Public Sector and Tourism Policies
Information and Communication Technologies for Tourism
Destination Marketing and Technology
The Case of Web Based Data Mining
Tourism and the Environment
International Tourism
The Management of Crisis
Ethics in Tourism Management
Managing the Heritage Enterprise for Liveable Host Communities
Conclusion
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9780761940227
ISBN-10: 0761940227
Audience: Tertiary; University or College
Format: Paperback
Language: English
Number Of Pages: 384
Published: 1st November 2004
Country of Publication: US
Dimensions (cm): 24.49 x 18.75  x 2.16
Weight (kg): 0.73