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The Management and Practice of Public Relations - Norman Stone

The Management and Practice of Public Relations

Paperback Published: 25th October 2000
ISBN: 9780333609767
Number Of Pages: 327

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Public Relations is one business function an organisation cannot decide it does not want. The only option is whether to manage PR as a conscious and deliberate activity, or to leave it to chance and hope for the best - a sure route to bad public relations. In this new text the author provides a comprehensive survey and analysis of PR drawing on a variety of illustrations and case histories and referring to a whole battery of techniques. It will be essential reading for students and others wishing to understand the dynamics and importance of Public Relations.

Introduction - What Public Relations Can Do - Choosing and Using Public Relations - Public Relations and Marketing - Research and Public Relations - Corporate and Financial Relations - Government Relations - Employee and Community Relations - The Third Sector - Customer and Consumer Relations - Media Relations - Organising and Training for Excellence - Paying for Public Relations - Public Relations in Crisis - Evaluation - Conclusion: The Final Portfolio - Appendices

ISBN: 9780333609767
ISBN-10: 033360976X
Audience: Tertiary; University or College
Format: Paperback
Language: English
Number Of Pages: 327
Published: 25th October 2000
Publisher: Palgrave Macmillan
Country of Publication: GB
Dimensions (cm): 25.5 x 17.2  x 1.2
Weight (kg): 0.3
Edition Number: 11