An unprecedented publication showcasing Gucci as never before, including thought-provoking essays, commentaries, and authoritative anecdotes along with previously unpublished contemporary and archival photographs.
Published in conjunction with the opening of the new Gucci Museum in Florence, Gucci is the ultimate celebration of the world-renowned fashion house. Told through a loose grouping of words, concepts, shapes, and moods, the book tells its story through new conceptual forms and the free links between images, symbols, and objects. Conceived by fashion curator Maria Luisa Frisa and W magazine editor in chief Stefano Tonchi, this comprehensive volume showcases the genius of the fashion house through an exclusive lens with inside looks into the inspirations behind the design.
This gorgeous book designed by Arnell offers an in-depth look into Gucci's origins, identity, influence, and innovation, including fabrication methods and appropriation of signature materials, past and present, and its influence among high society and Hollywood. Featuring contributions by Lynn Hirschberg, Judith Clark, Katie Grand, Peter Arnell, Maria Luisa Frisa, and a wide variety of additional important commentators, the book is a heartfelt and personalized tribute to the heritage and influence of this iconic, multifaceted brand.
About the Authors
Katie Grand is Editor in Chief of Love Magazine.
Peter Arnell is former Chairman and Chief Creative Officer of Arnell Group, an advertising and brand identity company.
Rula Jebreal is an established novelist and journalist.
Christopher Breward is Professor in Historical and Cultural Studies, London College of Fashion, and Editor Frida Giannini is Gucci’s Creative Director.
..".the decadent Gucci: The Making Of, a 384-page beast of a book" "the definitive guide to the world's most luxury-obsessed design empire." Black Book
"This is a busy year for the Italian brand: celebrating 90 years, a new museum in Florence, Italy and this book, which shows inspirations. The piece reflects the label's roots, showing pictures of the Guccio and Rodolfo Gucci store, and more." InStyle
"With a landslide of essays and rare pictures, Gucci's personal diary embodies an ongoing love affair with fashion that has lasted for decades." Plastik