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The Little Book That Still Saves Your Assets : What the Rich Continue to Do to Stay Wealthy in Up and Down Markets - David M. Darst

The Little Book That Still Saves Your Assets

What the Rich Continue to Do to Stay Wealthy in Up and Down Markets

Hardcover Published: 6th November 2012
ISBN: 9781118423523
Number Of Pages: 256

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Protect assets during times of crisis with this new edition of the New York Times bestseller!

When the first edition of this book appeared it was before the economic crash. This new edition shows how David Darst's particular kind of asset allocation helped his investors during that volatile period. It also contains a discussion of downside and risk tolerance and new self-tests for determining your risk tolerance. And, finally, it reveals how the asset allocation model has changed since 2008. In all of these areas, the author will continue to include new insightful anecdotes like those that peppered the first edition.

  • Shows how to tap into the use of asset allocation strategies to protect your investments
  • Offers updated information on downside and risk tolerance
  • The next step resource from a managing director of Morgan Stanley and the bestselling author David Darst
  • Includes a Foreword by Jim Cramer
David Darst reveals how to use asset allocation to increase your portfolio that tap into the investment strategies of the wealthy.

About the Author

David M. Darst is a Managing Director at Morgan Stanley. He serves as Chief Investment Strategist of the firm's Global Wealth Management Group and is the Chairman of the Asset Allocation Committee. Darst is also the founding president of the Morgan Stanley Investment Group. Prior to joining Morgan Stanley in 1996, he was with Goldman Sachs for over twenty years, where he served as a senior executive in the Equities Division. Darst is often quoted in the New York Times, Wall Street Journal, and Financial Times, among others. He is also a frequent guest on CNBC, Bloomberg, and Fox News. He earned his MBA from Harvard Business School and received a BA in economics from Yale University. Darst is a CFA charterholder.

Industry Reviews

?The Little Book That Still Saves Your Assets presents a necessary introduction to managing personal investments that would be beneficial to anyone in the financial services industry. . . Everyone who invests money now or ever intends to would benefit from Darst's worthwhile introduction to the most fundamental principle of investing.??ABA Banking Journal

Foreword xiii

Introduction xix

Chapter One What Happened?? What Happened!! 1

Chapter Two We All Do It (Even if We Don’t Realize It) 15

Chapter Three Everyone Needs an Uncle Frank 33

Chapter Four Building Your House 39

Chapter Five Parts of the Whole—Combining Dreams into a Plan 55

Chapter Six Two Strategies to Win the Battle for Investment Survival 75

Chapter Seven Do You Know Where You Are Going? 91

Chapter Eight Mix, Don’t Match 105

Chapter Nine Our Minds, Our Selves 119

Chapter Ten The Jockey Matters as Much as the Horse 133

Chapter Eleven Riding Out Storms 149

Chapter Twelve Build Your House on These Rocks 161

Chapter Thirteen Count to Zen 175

Chapter Fourteen Seven Quick Ways to Ruin 185

Chapter Fifteen The Road Less Traveled That You Should Take Right Now 195

Who Are You? (Determining Your Investment Profile) 209

What Do You Think? (Determining Your Investment Outlook) 211

What Works for You? (Determining Your Investment Selection) 213

Don’t Take My Word for It 215

Acknowledgments 225

ISBN: 9781118423523
ISBN-10: 1118423526
Series: Little Books. Big Profits
Audience: General
Format: Hardcover
Language: English
Number Of Pages: 256
Published: 6th November 2012
Publisher: John Wiley & Sons Inc
Country of Publication: US
Dimensions (cm): 18.57 x 13.46  x 2.29
Weight (kg): 0.28
Edition Number: 1
Edition Type: Revised

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