The Little Book of Robo Investing

"This gem of a book should be required reading for everyone seeking to enhance their financial security."
–Burton G. Malkiel, author of A Random Walk Down Wall Street (50th anniversary edition, 2023)

Explore easy, automated, and low-cost ways to invest using online platforms

In The Little Book of Robo Investing: How to Make Money While You Sleep, a pair of long-time investors and founding team members at the pioneering and award-winning online investment platform Wealthfront deliver a fun, invaluable, and simple roadmap to making your money make money. You’ll learn how to start investing with the easy, automated, and low-cost strategies that robo investment advisors have made super accessible to everyday people.

You don’t need a ton of detailed knowledge about the financial and investment sectors to make impressive returns. The authors walk you through how to use techniques like automation, diversification and indexing to manage your risk and keep things absurdly simple. You’ll also learn:

• The most common mistakes that new investors make when they’re just getting started in the markets and how to avoid them
• Strategies for getting the ball rolling and investing your first dollar
• Valuable insights from behavioral economics and psychology to help you steer clear of major investing errors that even experienced and knowledgeable investors tend to make

Perfect for working professionals, members of young and growing families, and people beginning to think about their retirement plans, The Little Book of Robo Investing is a straightforward, engaging, and fun read that will get you ready to put your money to work intelligently and responsibly.

About the Authors

Elizabeth MacBride is a journalist and an internationally known finance writer who crafted the language that launched the robo investment movement. She has written or edited for Newsweek, MIT Tech Review, Forbes magazine, Atlantic.com, Stanford GSB, CNBC and many others. She is the co-author, previously, of The New Builders: Face to Face With The True Future of Business.

Qian Liu is the Chief Data Officer at Guideline, an online investment platform that manages small business 401(k) plans. Prior to this position, Qian was the Head of Data at GoFundMe. Qian was also previously the Director of Research at Wealthfront where she led the research and development of automated investment products.