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The Little Black Book of Innovation, With a New Preface : How It Works, How to Do It - Scott D. Anthony

The Little Black Book of Innovation, With a New Preface

How It Works, How to Do It

By: Scott D. Anthony

Hardcover | 27 December 2011

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Innovation may be the hottest discipline around today—in business circles and beyond. And for good reason. Innovation transforms companies and markets. It’s the key to solving vexing social problems. And it makes or breaks professional careers. For all the enthusiasm the topic inspires, however, the practice of innovation remains stubbornly impenetrable.

No longer. In The Little Black Book of Innovation, long-time innovation expert Scott D. Anthony draws on stories from his research and field work with companies like Procter & Gamble to demystify innovation. In his trademark conversational and lively style, Anthony presents a simple definition of innovation, breaks down the essential differences between types of innovation, and illuminates innovation’s vital role in organizational success and personal growth.

This unique hybrid of professional memoir and business guidebook also provides a powerful 28-day program for mastering innovation’s key steps:

• Finding insight
• Generating ideas
• Building businesses
• Strengthening innovation prowess in your workforce and organization

With its wealth of illustrative case studies and vignettes from a range of companies around the globe, this engaging and potent playbook is a must-read for anyone seeking to turn themselves or their companies into true innovation powerhouses.
Industry Reviews
"Great wit and insight" -- The Economic Times "Highly recommended." -- Choice magazine "Innovation knowledge is locked up in relatively dense books or in people's heads. [Anthony] makes innovation more accessible, to help readers realise their full potential." -- Engineering and Technology Magazine "This book is insightful, with actionable tips to increase an organisation's innovation capacity. It is easy and essential reading for business leaders and their teams." -- Business Executive "The core of the book is a very practical 28-day programme on innovation. Anthony cuts through much jargon and sums up the key ideas and imperatives for those who wish to innovate. Written in a light-hearted and sometimes humorous style, it also draws on the authors own innovation journey including some early failures." -- The Irish Times "This 'little black book' is a quick-read how-to book that boils down the principles of innovation to discreet ideas anyone can understand," -- BizEd "The Little Black Book of Innovation is one of the most thought-provoking business books I've read recently, one of those "whacks on the side of the head" that one needs from time to time." -- Business Standard "At just 304 pages and about 6-by-9 inches in size, you can easily take this book places--and it may do the same for you." -- Directorship "Powerful for a team, this is the kind of book that can help a group of people start producing innovative ideas..." -- 800 CEO READ

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