The Leap to Globalization : Creating New Value from Business Without Borders - Harry Korine

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The Leap to Globalization

Creating New Value from Business Without Borders

By: Harry Korine, Pierre-Yves Gomez

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Hardcover | 10 May 2002 | Edition Number 1

At a Glance

Hardcover
176 Pages

Dimensions(cm)
24.15 x 15.95 x 1.98

Hardcover

RRP $72.55

$64.75

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Mit diesem praktischen Fahrplan lernen Sie, wie Sie Ihr Unternehmen in funf Jahren oder weniger in ein global ausgerichtetes Unternehmen verwandeln.

Sie lernen, eine Reihe globaler Kompetenzen zu entwickeln, die das gesamte Unternehmen beeinflussen - angefangen bei der Strategiebestimmung bis hin zu Unternehmensorganisation, Produktmarketing und Vertriebsstrategien.

Die Autoren erlautern die drei Kernkompetenzen praxisnah anhand von Unternehmensbeispielen aus Europa, USA und Asien.

Mit 4 ausfuhrlichen Fallstudien und 18 zusatzlichen internationalen Fallgeschichten aus 15 verschiedenen Branchen.

Die Beispiele stammen u.a. von MCI/Worldcom, Gemplus (dem international fuhrenden Anbieter von Smart Cards) und Bombardier (einem internationalen Luftfahrt- und Bahntechnik-Konzern mit Hauptsitz in Kanada).

Geschrieben von zwei anerkannten Experten auf dem Gebiet internationale Unternehmensfuhrung und strategisches Management.

"The Leap to Globalization" - Ein Buch speziell fur kleinere Start-Up Unternehmen und -Unternehmer.

Industry Reviews

"Professors Gomez and Korine have written a book that I consider essential reading for firms going global. In demonstrating that globalization is not an end in itself, they emphasize how the process needs above all a total commitment, ambition and adaptabilty on the part of top management"
--Raymond Barre, Former Prime Minister of France

"Definitely a must-read for managers struggling with transitions. Through an accurate observation of examples, the authors are proposing a comprehensive process to optimize the success of any globalization. A true energy saver!"
--Bruno Bonnell, chairman and CEO, Infogrames Entertainment

"Creating global value tomorrow is the great challenge of today. Based upon careful analysis of numerous company case studies, Korine and Gomez provide simple and effective guidelines to senior executives and entrepreneurs taking the leap into the global market."
--M. Susan Kish, chairman, First Tuesday Worldwide

"Korine and Gomez have ably drilled down the mystique of globalization to
bare bones and provided a brilliant guide on how to translate talk into
reality. Together with the candid, no-holds-barred analysis of the risks,
this book is a compelling read for decision-makers contemplating the leap."
--Lim Hwee Hua, member of parliament, Singapore

"What makes this book extremely readable is the timely and targeted use of metaphors, based on research of real companies and real events. I recommend this book to managers both in central headquarters and regional offices to better understand what globalization really involves."
--Gunter Zorn, president, Heidelberg, Asia

"Not only academics and strategy directors, but also corporate finance officers will benefit from working with this book. The authors provide a comprehensive guide to managing the process of globalizing over time."
--M. Arikawa, chairman, Sony Global Treasury Services Plc.

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