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The Last Hurrah? : Soft Money and Issue Advocacy in the 2002 Congressional Elections - David B. Magleby

The Last Hurrah?

Soft Money and Issue Advocacy in the 2002 Congressional Elections

By: David B. Magleby (Editor), J. Quin Monson (Editor)

Paperback

Published: 8th April 2004
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The 2002 midterm elections were noteworthy U.S. congressional campaigns for many reasons. They marked the last national contests before implementation of the Bipartisan Campaign Reform Act (BCRA) and thus were expected by many to be the last hurrah for soft money. These midterm campaigns provided a window on the activity of parties, interest groups, and political consultants on the eve of BCRA, as they prepared to enter a new era of American elections. The results of Campaign 2002 were remarkable. As the party in power, the Republicans defied history by gaining seats in both houses of Congress, giving them a majority in the Senate. To some degree this resulted from the GOPs new emphasis on ground war voter mobilization. Another key was the unusually aggressive support of the sitting president, who leveraged his popularity to advance his partys candidates for Congress. The Last Hurrah? analyzes the role of soft money and issue advocacy in the 2002 battle for Congress. Having been granted access to a number of campaign operations across a broad array of groups, David Magleby, Quin Monson, and their colleagues monitored and documented a number of competitive races, including the key South Dakota and Missouri Senate contests. Each case study breaks down the campaign communication in a particular race, including devices such as advertising, get-out-the-vote drives, soft money expenditures, and the increasingly influential role of the national parties on local races. They also discuss the overall trends of the midterm election of 2002, paying particular attention to the impact of President Bush and his political operation in candidate recruitment, fundraising, and campaign visits. Magleby andMonson consider an important question typically overlooked. How do voters caught in the middle of a hotly contested race deal withand react toa barrage of television and radio ads, direct mail, unsolicited phone calls, and other campaign communications? They conclude with a look to the future, using the trends in 2002 to understand just how candidates, political parties, and interest groups might respond to the new campaign environment of BCRA.

Prefacep. vii
The Importance of Outside Money in the 2002 Congressional Electionsp. 1
Party Money in the 2002 Congressional Electionsp. 36
Interest-Group Electioneering in the 2002 Congressional Electionsp. 63
Get On TeleVision vs. Get On The Van: GOTV and the Ground War in 2002p. 90
From Intensity to Tragedy: The Minnesota U.S. Senate Racep. 117
Battle for the Bases: The Missouri U.S. Senate Racep. 137
The More You Spend, the Less They Listen: The South Dakota U.S. Senate Racep. 159
Strings Attached: Outside Money in Colorado's Seventh Districtp. 180
Incumbent vs. Incumbent in Connecticut's Fifth Districtp. 205
When Incumbents Clash, Fundamentals Matter: Pennsylvania Seventeenp. 225
When Redistricting Means Never Having to Say You're Sorry: Utah's Second Districtp. 241
The Consequences of Noncandidate Spending, with a Look to the Futurep. 258
Studying the Noncandidate Campaign: Case Study and Survey Methodologyp. 281
Interviews Conducted by CSED Researchersp. 299
Contributorsp. 303
Indexp. 305
Table of Contents provided by Rittenhouse. All Rights Reserved.

ISBN: 9780815754374
ISBN-10: 081575437X
Audience: Tertiary; University or College
Format: Paperback
Language: English
Number Of Pages: 288
Published: 8th April 2004
Publisher: Brookings Institution
Country of Publication: US
Dimensions (cm): 28.8 x 15.2  x 2.24
Weight (kg): 0.45